Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like pay-per-click (PPC) advertising and retargeting can involve a lot of day-to-day maintenance.

Management

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

New Technology

Use Insider

NOVEMBER 29, 2024

Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. Proven YouTube lead generation tactics New SEO and AI strategies Must-have marketing tools Are physical events still worth it?

Millennials

Hubspot Marketing

DECEMBER 20, 2024

HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

Transform

Marketing Insider Group

JULY 24, 2025

The world of sales is constantly changing, and to remain competitive, companies must be ready to adapt to new technologies. AI in sales is opening up new horizons, enabling businesses to increase efficiency, personalize customer interactions, and make more informed decisions.

CRM

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Threads on these subreddits range from product reviews (and critique) to philosophical discussion about the impact of technology on society.

Branding

Vertical Response

JUNE 11, 2025

Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate. Newsletters often feature articles or blog posts to engage readers and promote new content, highlighting the important role of blogs in email marketing strategies.

Transform

Martech

SEPTEMBER 13, 2024

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers

illumin

SEPTEMBER 5, 2024

Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. While AI technology is evolving faster than most governments can pass regulations, several pieces of existing legislation impact how AI can be developed and used. Follow @illuminHQ

Law

Duct Tape Marketing

AUGUST 7, 2025

In fact, I just did a panel discussion, and actually it was HR, the HR, sorry, public relations and then, advertising coming together. Sara Nay (08:24.746) Do you see storytelling and authenticity growing in importance these days as well? Rhea ("Ray") Allen (08:29.548) Absolutely. And then a question of the day. Sara Nay (15:10.275) Yeah.

Branding

The Drum

JUNE 16, 2025

Michael Rubenstein has seen advertising evolve through every major phase of the digital era. It’s not a new technology that’s applied to the existing ways of doing business,” he tells The Drum during a conversation at the Cannes Lions Festival of Creativity.

New Technology

illumin

SEPTEMBER 24, 2024

First reported in April 2024 by tech and entertainment newsletter Lowpass , this new patent could bring even greater ad capabilities to the platform. Roku’s new patent comes just months after finalizing partnerships with both iSpot and The Trade Desk to improve and expand its video advertising offerings. Follow @illuminHQ

Transform

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

illumin

NOVEMBER 29, 2024

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

Advertisers

illumin

SEPTEMBER 17, 2024

What do AI watermarking bills mean for advertisers? While some brands embrace AI images (including deepfakes) others take a strong stance against them and voice their concern over the role AI plays in advertising. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Dove is one such brand.

User-Generated

SmartBrief - Marketing

FEBRUARY 21, 2025

but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. The study surveyed brand and agency buyers on their anticipated advertising spending trends and strategic priorities. Palm Springs, Calif.

CMO

Duct Tape Marketing

APRIL 30, 2025

And I think that one of the things that, you know, everybody talks about this platform or this new tool or this new technology and how marketing has changed. John Jantsch (04:05.725) You know, how much, again, I find myself blaming the pandemic for so many things on this show when I talk about changes.

Marketing

Martech

JUNE 23, 2025

Up to 45% of Gen Z and 44% of Boomers oppose the use of AI in advertising, CivicScience found. That signals a rare generational consensus — a fear of new technology and a craving for authenticity. Even the best tech can fail without public trust This isn’t the first time a new technology has faced backlash.

Gen Z

Set Up

SEPTEMBER 17, 2024

Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate. Whether it’s a new technology or a viral moment, unexpected changes can leave marketers scrambling to adjust their budgets mid-year.

CMO

Lusha

DECEMBER 9, 2024

Paid Advertising Show personalized ads on social media or search engines to people who’ve visited your website or subscribed to your emails. Use automation and new technologies like AI to streamline your work and deliver even more targeted and effective email campaigns.

Email Marketing

DirectMail2.0

JUNE 9, 2025

helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0 Absolutely Kaitlin Anytime you want 32:17 to hear hear a prediction of the future give me a call and I’ll I’ll be first up I love it Thanks Brad Bye guys .”

Direct Mail

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. Robert Rose – 2016 is a pivot year for content, marketing and advertising. The leading marketing trend of 2016 will be the maturing of the age of ad blocking.

Content Marketing

The CMO Survey

APRIL 24, 2024

When asked how they would spend an extra $1M of marketing budget, marketing leaders report they would most likely use it to hire and develop talent (16.5%), followed by digital advertising and marketing (10.3%), brand building and awareness (7.9%), and AI or automation (7%). Macroeconomic Forecasts Optimism about the U.S. in Fall 2023.

New Technology

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertisers

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Probably not—these companies will remain the outer layers of advertising.

Advertisers

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Monetizing chat experiences.

Advertisers

OnPassive Marketing

AUGUST 23, 2022

Billboard advertising is a dynamic way to promote your business. However, there are many benefits that billboard advertising offers in metropolitan cities. What Is Billboard Advertising? Billboard advertising is a type of marketing that uses large, visible structures to promote products or services.

Advertisers

Search Engine Land

JUNE 6, 2024

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).

Advertisers

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertisers

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers

Jeff Bullas

DECEMBER 9, 2022

Business is both an art and a science and new technology has allowed anyone to test and trial ideas fast and cheaply to measure what succeeds, engages or fails. Out of this have come a few terms that may shape your approach to launching a new online business. An innovator in this space is Shuttlerock.

Food

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform

Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions.

Product

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014.

Thought Leadership