Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

Advertising 126

Advertising Advertisers Shipping CMO 126

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? But the pendulum is swinging.

Customer Acquisition 88

Customer Acquisition Transform Customer Journey Finance 88

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 122

Advertising Advertisers Transform Customer Acquisition 122

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

JANUARY 21, 2025

For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? If its free, youre the product. Look at its business-facing promotions.

Retail 120

Retail Energy Health Promotion 120

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 111

Advertising Advertisers Transform Manufacturing 111

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Why we care. Get MarTech!

Product 119

Product User-Generated Customer Journey Influencer Marketing 119

Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Enter Performance Max (PMax) and Advantage+ shopping campaigns (ASC). ” Say you spend $10,000 on this campaign at an AOV of $300 and your product margins are 50%.

Non-Profit 93

Non-Profit CMO Energy Marketing Mix 93

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Integrating its products (e.g., Legislation like this could be a game-changer for every digital marketer.

Advertising 114

Advertising Advertisers Marketers Marketing 114

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. We also have a fairly complex product line.

Transform 98

Transform Advertising Advertisers Finance 98

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

OCTOBER 16, 2024

Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Law 132

Law Education Digital Marketing SEO 132

Search Engine Land

AUGUST 3, 2023

Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%. Trivago did not to advertise with Google’s new ad product because it is part of Google hotel ads – which historically hasn’t performed well for the company, Skift reported. “We

Product 96

Product Advertising Advertisers Performance Marketing 96

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertising 87

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketers 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketers 75

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Martech

FEBRUARY 1, 2022

Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. Brands can then use these insights to identify advertising goals, set budgets and bid for Sponsored Products on Instacart. Why we care.

Product 98

Product Branding Retail Advertising 98

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertising 98

Advertising Advertisers Market Research Branding 98

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. Performance marketer Louis Halton Davies said that Google keeps stacking the chips in its favor when it comes to consent rules.

Non-Profit 70

Non-Profit Law User-Generated Marketers 70

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Marketing Insider Group

APRIL 7, 2025

If youre investing in paid advertising , you want every penny to drive results. Monitor performance data and adjust campaigns accordingly. Define Clear Goals Jumping into paid advertising without a defined goal is like driving without a destination. Choose the Right Advertising Channels Not all platforms are created equal.

Advertising 65

Advertising Advertisers Management Performance Marketing 65

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

SmartBrief - Marketing

MAY 7, 2025

Theyre building out production arms, content studios and even full-service creative departments that can ship fast and iterate faster. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. In-house teams are hiring creative leads from top shops.

Shipping 61

Shipping Branding Performance Marketing Advertising 61

Martech

NOVEMBER 22, 2022

Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance. OTT/CTV measurement.

Branding 117

Branding Advertising Advertisers Performance Marketing 117

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

JANUARY 31, 2025

Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing.

Customer Journey 92

Customer Journey Marketers Marketing SEO 92

Marketing Insider Group

APRIL 21, 2020

gross domestic product. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. People use social to find entertaining posts, read news, and research products, all in public channels. TikTok shakes up the status quo.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Why is this important? From an SEO perspective, there is also the benefit of direct search.

Advertising 111

Advertising Advertisers Performance Marketing SEO 111

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. Kennedy underscores the importance of hiring influencers based on audience fit and historic performance.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketers 140

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120