Sprout Social

SEPTEMBER 12, 2024

Employee advocacy content provides genuine content that can give a look inside your company’s culture and product and services. Sprout’s Employee Advocacy solution lets employees share brand content on their personal accounts while staying compliant with pre-approved copy.

Management

Sprout Social

JANUARY 15, 2025

Expand your reach with brand advocacy You should also explore other avenues to amplify your brand, like influencer marketing on new channels. Use Employee Advocacy by Sprout Social to empower your employees to become brand advocates.

Branding

Sprout Social

NOVEMBER 15, 2024

The play: For social and communications professionals who have struggled to get their executives (especially their CEO) on board with social brand advocacy, you’re not alone. In the meantime, remember these key takeaways: Post Performance Report Takeaways Executive advocacy humanizes your brand. Let Salesforce give you hope.

Branding

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Loyalty/advocacy. The loyalty/advocacy stage is also a key moment to continue providing value while opening doors for upsell opportunities.

Email Marketing

Hubspot Marketing

JULY 12, 2024

Formula: (# of conversions)/(Total # of members) x 100 Example: (20 conversions)/(200 members) x 100 = 10% conversion rate Advocacy + Referral Rates 92% of people trust the recommendations of family and friends over any form of advertising, according to a recent Nielsen survey.

Management

Litmus

SEPTEMBER 25, 2024

Key differences: Covers a broader scope, including post-purchase stages like retention and advocacy. Loyalty and advocacy Your best customers deserve something special. Loyalty and advocacy campaigns: Reward your most loyal customers and encourage them to advocate for your brand.

Management

Martech

OCTOBER 15, 2024

Leveraging consumer relationships CLV is intrinsically linked to brand advocacy. By recognizing the value of your customers and engaging with them meaningfully, you can foster a powerful cycle of satisfaction, loyalty and advocacy. Dig deeper: Are you selling me a real Prada bag or a fake? Email: Business email address Sign me up!

Customer

Sprout Social

FEBRUARY 10, 2025

At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist. Why advocacy matters Our employees are our greatest asset on social. Economic uncertainty.

Branding

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. It takes time to build trust and advocacy.” Referral Rate/Advocacy Rate If your stakeholders are focused on brand awareness, referral rate is a great metric to highlight.

Management

Martech

AUGUST 15, 2024

A strong brand commands loyalty and advocacy. Aligning with business objectives is critical to demonstrating real value. Here are three ways marketing can shift focus from metrics to meaningful business impact. Build a brand that fuels demand. Marketing does this through compelling narratives and seamless, sticky experiences.

Finance

Calvyn Lee Blog

NOVEMBER 15, 2024

Strategic Considerations for LinkedIn Success Several practical recommendations emerged: Invest in a LinkedIn Premium subscription if serious about using the platform Regularly backup your LinkedIn profile Be cautious with automation tools to avoid account restrictions Focus on building genuine connections rather than just growing numbers Consider (..)

Social Media Marketing

Martech

JUNE 11, 2025

The research looks at the moments or missions that drive consumer behavior rather than the dates they are associated with, which include: Advocacy (25%). The giving glow of supporting a cause drives advocacy, and nostalgia drives holiday purchases. Sales or discounts (23%). Celebrations (20%). Gathering together (17%).

eCommerce

Sprout Social

SEPTEMBER 16, 2024

AI for employee advocacy Employees are some of the most potent advocates for any brand. AI tools, like Sprout’s Message Ideas by AI Assist , help quickly generate post ideas, making it easier for employees to participate in advocacy programs. When employees share their experiences, it can quickly shape the narrative on social media.

User-Generated

Martech

JANUARY 29, 2025

Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Offer limited advocacy , rarely promoting the brand unless theres an issue. Not all customers contribute to your business in the same way. What is a valued customer?

Customer

Litmus

OCTOBER 16, 2024

Stages of the customer lifecycle From awareness to advocacy, recognizing where each customer is keeps them moving forward with your brand. Use loyalty data to create personalized experiences that reward your most engaged customers and drive advocacy. Loyalty Which milestone emails (e.g.,

Health

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated

Martech

NOVEMBER 8, 2024

Confirming a shortlist (advocacy). The platform serves as an excellent research resource throughout the B2B buying process, allowing you to engage at every stage: Identifying the problem (awareness). Exploring solutions (consideration). Evaluating fit (research). Offering community support through praise or critique (retention).

Gen Z

Hubspot Marketing

JULY 12, 2024

A cquisition and Advocacy Acquisition and advocacy communities are typically networks of ambassadors or advocates who help build awareness around your brand. Example: LEGO Ideas Image Source What I like about LEGO Ideas: They make it super easy (and fun) for LEGO lovers to submit ideas for new designs.

Management

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Where communities tend to be very loyal and vocal, it’s possible to foster their advocacy and engagement and drive a trend upward.

SEO

Duct Tape Marketing

SEPTEMBER 18, 2024

The Customer Strategy section maps out the entire customer journey – from awareness to advocacy. Whether it’s through new product lines, expanding into new markets, or increasing customer lifetime value, your Growth Strategy will outline the steps you need to take to achieve your business goals.

Transform

Hubspot Marketing

JULY 11, 2024

These strategies develop a sense of belonging and advocacy, positioning your brand as a central hub for your audience. For example, instead of focusing on broad market acquisition, concentrate on creating a loyal tribe of followers through mastermind groups, exclusive content, and member-only events.

Transform

Martech

JANUARY 20, 2025

Advocacy stage Strategy. This approach not only builds brand awareness but also fosters loyalty and advocacy, ultimately driving sales and enhancing our restaurant’s reputation. Social media engagement tools (Hootsuite, Buffer): To manage and schedule posts that encourage community interaction.

Brand Management

Martech

JUNE 19, 2025

2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales. You’ll need to set up goals or conversions within these platforms. Vanity metric No. Many followers can be inactive, bots or simply not your target audience.

CRM

Hubspot Marketing

MAY 30, 2025

Advocacy: They become promoters of your solution. Decision: They select a solution and negotiate terms. Onboarding: They implement the solution. Usage: They use the product regularly. Expansion: They consider additional features or products. These stages provide granular detail and can benefit your team in more ways than one.

CRM

Martech

JULY 30, 2024

Community building fosters brand loyalty and advocacy, creating a dedicated customer base. Additionally, startups’ customizing marketing efforts to appeal to local cultures and preferences can be extremely effective.

CRM

Marketing Insider Group

SEPTEMBER 3, 2024

Advocacy: Champion causes related to equality, sustainability, and inclusivity as it relates to your mission. Transparency: Openly communicate how donations are used and allocated through regular impact updates. Address any challenges or setbacks and lay out your plan for overcoming them promptly.

Gen Z

Search Engine Land

SEPTEMBER 9, 2024

Advocacy and referral bonuses : Create compelling referral bonuses for customers to. With these strategies, brands can create vibrant communities that drive loyalty, advocacy and long-term success. Earn badges : The navigation app Waze creates a hierarchy of users based on points.

User-Generated

Businesses Grow

DECEMBER 9, 2024

The real gold — the authentic discussions, the brutal honesty, the passionate advocacy — that’s happening in communities you can’t track with a dashboard. Connecting through communities isn’t just brand marketing; it’s brand anthropology. Your social listening platforms are just scratching the surface.

Branding

Search Engine Land

JULY 23, 2024

Brand advocacy: Affiliates promoting your products can enhance credibility. Results to expect Extended reach: Access to new audiences through affiliates. Performance-based: Pay affiliates based on performance (e.g., sales, clicks). Cost-effective: Low upfront costs since you only pay for actual conversions.

Digital Marketing

Martech

MAY 7, 2025

We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. The solution to that disconnect is deeper integration between marketing platforms and customer data systems.

CRM

Sprout Social

OCTOBER 10, 2024

For brands with strong advocacy programs, a Discord server can facilitate meaningful connections and conversations among community members, making it an invaluable space for fostering engagement. Vertical social networks A variety of niche social media networks have emerged to serve the interests of highly specific communities.

Gen Z

Sprout Social

JANUARY 22, 2025

Encourage employees to share content LinkedIn is one of the biggest platforms for employee advocacy. The bigger your team, the more valuable an employee advocacy platform (like Sprout!) Much like with hashtags, not every post necessarily needs a @tag. Use your best judgment! The team at Sprout Social does this all the time.

Marketing Strategy

Hootsuite

MAY 1, 2025

Employee advocacy programs Employee advocacy programs turn your own employees into influencers, because who knows your product better than the people who actually make it? A beauty brand might want to collab with a makeup artist, for instance, to demonstrate products for viewers to buy in real-time and then watch those conversions fly.

Influencer Marketing

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing

Martech

MARCH 5, 2025

Stores are as much about driving brand awareness, loyalty and advocacy as they are about sales. Dig deeper: How to build trust and loyalty in retail with reception marketing Moving beyond revenue-focused KPIs If retail is a brand ambassador, businesses must consider how they measure success.

Branding

Sprout Social

JUNE 5, 2025

However, when we discuss it during quarterly business reports, were specifically referring to the impact and reach generated by our employee advocacy program, which we manage using Employee Advocacy by Sprout Social. With Employee Advocacy by Sprout Social, we can put a dollar amount to that awareness.

Thought Leadership

Sprout Social

NOVEMBER 19, 2024

Long-term relationships can also lead to a natural increase in brand advocacy. If you continue to work with the same influencer on multiple campaigns, they’ll build further trust in your products with their audience. When combined with the right kind of content, it can also increase conversions and bring a stronger ROI.

Gen Z