Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

Influencer Marketing 117

Influencer Marketing PR Social Media Marketing Marketing 117

Marketing Insider Group

JANUARY 20, 2025

Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them. Agencies offer experienced writers skilled in various industries. Agencies simplify scaling content efforts as your needs grow.

Thought Leadership 104

Thought Leadership Retail Fashion SEO 104

Hubspot Marketing

APRIL 21, 2025

So, when I launched my community marketing agency, Butterfly Effect, I took a new approach. Our money went into building the kind of agency wed want to work with. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be?

Transform 107

Transform Branding Place Marketing Strategy 107

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. No surprise a lot of these trends are powered by AI. Thats just where we are right now.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

SMEI

MARCH 5, 2025

Use government trade agencies to access market research and networking opportunities. By working with trade agencies, he gained access to market research and industry connections that further facilitated Titans global expansion. These programs can provide financial assistance, export credits, and market intelligence.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Set Up

AUGUST 13, 2024

Marketing Agencies are the go-to experts for helping businesses grow. Yet, there is a glaring irony in the industry: many marketing Agencies, despite their mastery in growing other businesses, often struggle to apply those same winning strategies to their own growth. It’s the classic case of “the cobbler’s children have no shoes.”

SEO 59

SEO Price Analytics Content Marketing 59

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. With evolving Client demands, technological advancements, and increasing competition, Agencies must focus on strategies that enable sustainable and efficient expansion.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Thats great advice in general, whether youre running a zero-employee marketing agency or just trying to avoid bed rotting.

Copywriting 60

Copywriting Energy Marketing Marketers 60

Set Up

AUGUST 27, 2024

This is part two of a previous blog: The Expert’s Irony: Are Agencies Losing Their Own Game? With nearly two decades in agency growth, I have devoted my career to helping agencies unlock their full growth potential. Many Agencies often focus heavily on B2C tactics to attract Clients.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Transform 59

Transform Advertising Advertisers Analytics 59

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. Why we care. in 2025.

Transform 122

Transform Advertising Advertisers Marketing 122

Lynton Web

OCTOBER 25, 2024

In a digital marketing agency like ours at Lynton , open-ended questions are crucial across all roles, including: For account managers, they help in understanding evolving client needs and satisfaction levels. They're crucial tools in various aspects of agency operations.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Martech

NOVEMBER 6, 2024

For example, by partnering with our agency, Les Mills streamlined its TikTok strategy, using in-feed and TopView ad placements to drive awareness and reach among key audiences. But the solution is clear: Choose a single, holistic marketing partnership. This resulted in a 700% ROAS and a 14-time increase in sign-ups for LES MILLS+.

Transform 128

Transform Advertising Advertisers Branding 128

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America.

Global Marketing 124

Global Marketing Analytics Digital Marketing Advertisers 124

Hubspot Marketing

APRIL 7, 2025

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldnt it be great if we had technology that could carry out independent tasks and take work off your plate?

Customer 78

Customer Real Estate Customer Acquisition Energy 78

Hubspot Marketing

OCTOBER 18, 2024

Agencies and consultants. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Working with Professional Marketing Agencies Partnering with a professional marketing agency can supercharge your efforts.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

NOVEMBER 7, 2024

Agency partners Consider working with an agile and modern agency partner specializing in ABM. Agencies bring expertise, tools and data partnerships to the table without needing internal teams to manage a complex platform. That said, what’s right for one company is not right for all companies.

Transform 131

Transform CRM Analytics Management 131

Martech

AUGUST 20, 2024

However, she does not know how to argue against the 25% returns the AI consulting agency promises with the tactics John approved. Having worked with customers via the Customer Council, Mary says all the groups should get detailed information about the product.

Marketing 132

Marketing Marketers CMO Communications 132

Martech

JANUARY 6, 2025

Consider a build-buy-partner framework to identify areas where using agency or technology partners could help accelerate without sacrificing data ownership. Invest in talent and partnerships Upskilling in-house teams and partnering with AI-savvy agencies will ensure your organization remains competitive.

Transform 117

Transform Analytics Product Management 117

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Advertising 120

Advertising Advertisers Non-Profit Real Estate 120

Hootsuite

SEPTEMBER 18, 2024

Best time to post on Facebook According to our research, 7 am on Thursday is the best time for government agencies and officials to post on Facebook. Every government agency and official’s ideal posting schedule is unique, and you should test different posting frequencies to find out what works best for your audience.

User-Generated 115

User-Generated Social Media Marketing Management Analytics 115

Martech

NOVEMBER 21, 2024

ASK BOSCO launched an AI reporting suite for marketing teams and agencies. NinjaCat launched AI Agents to help marketing agencies automate tasks, generate reports, and improve campaign performance. Lyro learns from a business’s existing support content to provide faster and more accurate solutions.

Law 114

Law Transform Retail Manufacturing 114

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.

Advertisers 130

Advertisers Advertising Branding Marketers 130

Backlinko

NOVEMBER 1, 2024

Depending on the SEO route you take, expenses can include: The cost of SEO tools and software (if you’re going the DIY route) Salaries of SEO team members (if you hire a team) Fees for your SEO agency or freelancer (if you’re outsourcing the SEO services) SEO often takes anywhere between 3-6 months to start delivering leads.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Martech

APRIL 1, 2025

Work with an agency partner If you lack in-house expertise, an agency can help you build a website that aligns with your brand and drives results. When choosing an agency: Review portfolios to ensure relevant industry experience. Look for agencies with expertise in branding, UX, SEO, copywriting and development.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. Salespeople make everything sound great, which makes buyers skeptical. They put pressure on buyers to act. It’s not an enjoyable experience for many. He’s seen the movement to PLG and PLM firsthand.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

OCTOBER 17, 2024

While in-house creative teams are usually more cost-effective than external agencies, offshore or nearshore solutions can reduce expenses. Understanding the capabilities of your in-house team will help identify when external agencies are needed, whether for strategic creativity or channel-specific production work. High-quality control.

Law 67

Law Communications Marketing Marketers 67

Martech

NOVEMBER 4, 2024

Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. I hate to remind us, but creative — the art, copy and format of the message, where our agencies spend most of their time — is number 3.

B2C 135

B2C Whitepaper Marketing Marketers 135

Martech

DECEMBER 9, 2024

A new power of connection It comes down to AI unlocking this new power of connection that has been a really broken part of our category for a pretty long time, said Crystalyn Stuart-Loayza, the studys other co-author and chief digital officer for two of Plus Companys agencies.

B2C 125

B2C New Technology Analytics Communications 125

Backlinko

JANUARY 6, 2025

“When people ask what our marketing hack is or which agency we worked with, they miss the point. We had 3,000 people on the phone tell us exactly what they wanted. That’s the real secret.” ” Aaron Spivak How to Have Customer Conversations Its easy to overthink product research.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

AUGUST 21, 2024

Do I know which vendors (such as external agencies and consultants) have access to which tool? Questions to get started These questions will help you take the first step to effective tools management: Do marketing teams have access to the appropriate martech tools? Does each tool have the assets and customer data marketers need to use it?

Management 115

Management Communications Customer Branding 115

Duct Tape Marketing

SEPTEMBER 18, 2024

Please select an option from the drop down Install a marketing system in your business License a marketing system for your agency Δ The Solution: A Simple, Systematic Approach What if you could distill your entire marketing strategy onto one page? Let's simplify your marketing and get results. It doesn’t have to be complicated.

Transform 84

Transform Marketing Marketers Marketing Strategy 84

Hootsuite

OCTOBER 16, 2024

Facelift Data Studio Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, and agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Formerly Quintly, Facelift Data Studio’s bread and butter is social media analytics.

Analytics 114

Analytics Price Management PR 114

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform 118

Transform Energy PR Customer loyalty 118