Martech

APRIL 2, 2025

However, to dig deeper, you’ll need lead pipeline and CRM data at a minimum, and possibly more advanced third-party tools to refine your research. Delve AI : A more sophisticated platform that uses first-party data (like Google Analytics and CRM data) and second-party data (e.g.,

CRM 116

CRM Thought Leadership Finance Shipping 116

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

Transform 113

Transform CMO Retail CRM 113

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 78

CMO B2C Marketers Marketing 78

Litmus

DECEMBER 24, 2024

You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. People are always asking, Well, this is great for B2B but what about B2C? Draft email copy from scratch.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

NOVEMBER 11, 2024

Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms). Reporting and analytics features: Choose a platform that offers robust reporting and analytics. This will help us streamline our processes and maintain a smooth workflow.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Customers.ai

DECEMBER 4, 2024

Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. What to look for: Features that directly contribute to sales growth, like advanced targeting, personalization, and analytics. ” Go with: Kissmetrics or Amplitude for advanced behavioral analytics.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

SEPTEMBER 11, 2024

A VOC feedback loop should be a cross-functional collaboration owned by the customer success team and include people from product, marketing, sales, UX, data analytics, operations and leadership. Collect this feedback in your CRM so it can be used and rules can be applied for priority action (e.g., Personalized communication.

Customer 113

Customer Customer Journey B2C Management 113

Martech

MAY 7, 2025

Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. Shift 1: B2B stacks become more composable CRM remains the gravitational core, growing slightly to 42% as the central platform. MAPs surged to 26.1%

B2C 80

B2C CRM Marketing Automation Platform Management 80

Lusha

NOVEMBER 11, 2024

Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C. It requires patience, persistence, and a well-planned strategy.

CRM 52

CRM Price User-Generated Management 52

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Use Google Analytics to monitor referral traffic from social media. Track conversions in your CRM or Google Analytics.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. Train AI on real interactions: Personalization and testing tools adjust tone and timing; analytics platforms help refine response quality. CMS , CRM and MAP tools to deliver the right content and re-engage learners. Heres what we found. Email: See terms.

Manufacturing 56

Manufacturing Transform Education B2C 56

SocialPilot

APRIL 16, 2025

Capterra Owned by Gartner, Capterra is among the top-rated SaaS review websites that provide reviews, ratings, and comparisons for both B2B and B2C companies. Most buyers (whether B2B or B2C) need social proof before making a decision. This makes G2 a go-to site for B2B software buyers looking for trusted insights. What Makes It Great?

User-Generated 40

User-Generated B2C Finance Management 40

Martech

SEPTEMBER 19, 2024

Other features include Adobe Content Analytics within Customer Journey Analytics, which provides attribute-level insights on content spanning platforms such as web and mobile. Adobe’s Adobe Experience Cloud has several new features, including personalizing, testing, and measuring AI-generated content.

User-Generated 64

User-Generated Customer Journey Analytics Management 64

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. 55% of B2B marketers said they plan to increase investment there in the coming year.

Gen Z 101

Gen Z Marketers Marketing B2C 101

SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. While Close uses its blog to generate leads for its CRM, its not the only way they monetize.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Sales Force: CMO

APRIL 4, 2025

Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. For example, an agent can be programmed to pull data from your CRM, website analytics, social media platforms, ad platforms, and even offline sales data.

Marketers 52

Marketers Marketing B2C CRM 52

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. In short, Klaviyo has evolved into a complete B2C CRM with features for eCommerce marketing and service teams. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. We build B2C customer engagement platform.

B2C 62

B2C eBook SEO Customer 62

Marketing Insider Group

SEPTEMBER 17, 2024

Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience. It’s like customer experience by osmosis (moving from B2C to B2B).

Customer 76

Customer Transform Entertainment Real Estate 76

Lusha

DECEMBER 9, 2024

Integrate with Your CRM : Easily sync Lusha data with your Customer Relationship Management system, ensuring your sales team always has the most up-to-date information. Can it connect with your CRM and other marketing software? Predictive Analytics AI can do more than just analyze past data. Does it have the features you need?

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Martech

FEBRUARY 6, 2025

It connects with existing CRM systems to track leads and uses AI to analyze trends, optimize bidding, and identify areas for improvement. The system provides predictive analytics on lead intent and generates custom reports based on user queries. CieloVisions KYAI uses real-time analytics and AI to deliver targeted advertising.

Non-Profit 80

Non-Profit User-Generated Analytics CRM 80

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that. of people over the age of 18 in the U.S.

Gen Z 123

Gen Z Law B2C Entertainment 123

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 120

B2C Automobile Real Estate Finance 120

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 117

B2C Automobile Marketing Automation Platform Retail 117

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Your CRM contains bottom-of-the-funnel data and actual sales. . Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 99

Analytics Real Estate CRM Communications 99

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 107

Analytics CMO Price CRM 107

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase.

CRM 135

CRM Whitepaper B2C Food 135

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 117

Analytics Advertising Advertisers Digital Marketing 117

Adobe Experience Cloud Blog

AUGUST 13, 2010

Four years ago, when we were first raising money to found Marketo, many prospective investors expressed the opinion that marketing automation was a “failed category”, or was unnecessary, or was just something that the big CRM vendors would get around to some day. We persevered, and found believers in our idea.

Analytics 83

Analytics B2C CRM Price 83

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Target customers. Product overview.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketers 59

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Marketing analytics to prove and improve business impact.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

Hubspot Marketing

APRIL 13, 2021

If, instead, you're hoping to increase views to your YouTube channel, then your audience profile will look like a fictional character based off your YouTube analytics to determine who enjoys watching your content. Dive deep into analytics. Start with Google Analytics to explore demographic information related to your website visitors.

B2C 136

B2C CRM Advertising Advertisers 136

Litmus

JUNE 23, 2022

With analytics and attribution based on third-party cookies, performance marketing could become less effective. Use the data in your CRM to personalize by adding someone’s name, incorporating timed content to drive a sense of urgency, or adding an image or call-to-action (CTA). There’s a similarity between personal and enterprise data.

B2C 70

B2C Gen Z Millennials Email Marketing 70