Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Product marketers are the most likely group to become marketing generalists. All this leads to a terribly inefficient campaign flow.

PR 135

PR Transform CMO Marketing 135

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that their #1 source of growth spending is to build existing markets and offerings.

CMO 100

CMO Transform Analytics Marketing 100

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

APRIL 25, 2017

The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Penny Wilson. “ And, nothing beats face to face.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Martech

OCTOBER 13, 2023

“Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture.

CMO 128

CMO Advertising Advertisers Retail 128

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 83

CMO Key Performance Indicator Customer Journey Marketing Strategy 83

Martech

SEPTEMBER 27, 2021

We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Predictive analytics to navigate uncertain times . So why isn’t this technology being used by more CMOs?

Analytics 116

Analytics Finance CMO Advertising 116

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO Advertising Advertisers B2C 52

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles.

CMO 133

CMO Social Media Marketing Management Price 133

Martech

MARCH 25, 2024

In today’s marketing landscape, versatility, agility and speed are paramount. Initiatives require input, execution and buy-in from countless roles across the organization – from creative to analytics, operations to IT and beyond. You could also consider creating pods for a specific campaign, product, or line of business.

Marketing 117

Marketing Marketers CMO Communications 117

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 108

Finance New Technology CMO Analytics 108

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?”

User-Generated 117

User-Generated Marketing Marketers CMO 117

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( No one can work alone.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 108

Marketing Marketers CMO Advertising 108

Adobe Experience Cloud Blog

JANUARY 12, 2010

I made the official jump to Marketing at SAP when their revenue was under $20 million in the USA. I introduced an analytics-driven approach to demand generation, competitive intelligence and sales enablement which was implemented in USA, UK and Australia subsidiaries. Product marketing. Margin by product line.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Marketing organizations in this digital age need a new blend of talent. Email marketing. Digital marketing. Field marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

In a sense, marketing and the customer experience will soon be top-of-mind for everyone across the organization. Marketing and analytics will soon become synonymous and the role of a marketer will be redefined as a technologist, analyst, and designer.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 86

CMO Transform Price Digital Marketing 86

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Eloqua for marketing automation. Adobe Analytics.

CMO 89

CMO Management Product Customer 89

Search Engine Land

JANUARY 22, 2024

Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Product-market fit isn’t identical. A/B Tasty , Kamaleoon ). Your goal here should be to skip the line and save time.

Customer Journey 96

Customer Journey PR Marketing Marketers 96

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Here are three practices that distinguished themselves as the most impactful: Content Performance or Recommendation Analytics.

Transform 52

Transform Marketing Marketers CMO 52

Animalz blog

MAY 3, 2024

Large blogs and legacy content necessitate ancillary projects like content audits , custom analytics solutions, and reporting. A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.). But this isn’t always a bad thing.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% The company launched an ecommerce and mobile technology platform to improve transaction speed and to gain access to key analytics. First, build digital marketing capabilities.

eCommerce 100

eCommerce Transform CMO Retail 100

Animalz blog

JULY 16, 2024

Most content marketers lean one way or the other. If you lean more towards channel strategy and like analytics, reporting, staying on top of trends, making sure segmentation works, and how to reach audiences, I would look for roles on growth teams that are often hiring individual contributors to be strategy for different channels.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 112

Real Estate CMO SEO Content Marketing 112

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. If you’ve been handed a few possible messages from your product marketing team, landing pages can be a great way of seeing which ones actually resonate. Not ideal, but sometimes you have to think on your feet. Also, try varying the size and color of the text.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 141

Management Marketing Marketers Key Performance Indicator 141