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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Processing.

Transform 114
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Here are several steps to guide this transformation.

Transform 135
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4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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How to clarify marketing metrics to impress the C-suite

Martech

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 127
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 85
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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140
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5 steps to ensure business goals lead your martech strategy

Martech

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Transform 129