Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 107

Key Performance Indicator Logistics Marketing Marketers 107

Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. Which social media analytics do they care about the most? How do they best digest information about social media performance?

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Sprout Social

MAY 1, 2025

7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs? Mirror the recipient’s communication style Staying true to your brand voice is key; however, you can (and should) be adaptable. Communicate slightly differently with different brands based on their preferences.

Management 101

Management B2C User-Generated Communications 101

Hubspot Marketing

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Analytics 145

Analytics Key Performance Indicator Price Marketing 145

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Types of media measured.

Analytics 135

Analytics Key Performance Indicator Marketing Marketers 135

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Start with clear campaign objectives Clear objectives and communication will start any influencer partnership off on the right foot. What are influencer marketing KPIs?

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators. It’s one of the key metrics that Hailley Griffis , Head of Communications and Content at Buffer, tracks. LinkedIn analytics offers these metrics at both the post and account level.

Analytics 107

Analytics Social Media Marketing Key Performance Indicator Logistics 107

Search Engine Land

SEPTEMBER 17, 2024

The key is to keep it clear that it’s your brand communicating. Measuring success You must understand how your content performs to refine your content strategy and maximize impact. Third-party tools : Hootsuite, Sprout Social and Buffer offer cross-platform analytics and advanced reporting features.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Marketers are encouraged to test, iterate and refine strategies without fear of failurebecause AI and real-time analytics allow for immediate course correction.

Transform 72

Transform Manufacturing Key Performance Indicator Marketing 72

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96

Vertical Response

NOVEMBER 20, 2024

Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results. It enables businesses to communicate products, sales, and updates to their customers. Moreover, email marketing tools play a crucial role in managing campaigns and tracking performance.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Sprout Social

MAY 1, 2025

7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs? Mirror the recipient’s communication style Staying true to your brand voice is key; however, you can (and should) be adaptable. Communicate slightly differently with different brands based on their preferences.

Management 73

Management B2C User-Generated Communications 73

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 98

Analytics Health Key Performance Indicator Education 98

Sprout Social

SEPTEMBER 24, 2024

Respond promptly and with empathetic communication, offering both public reassurances and direct customer support. Sprout offers real-time dashboards and in-depth analytics, tracking key performance indicators (KPIs), demographics and predicting trends.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Lynton Web

JANUARY 27, 2025

Key Metrics That Drive Franchise Success Strategic franchise management requires consistently monitoring crucial performance indicators. Lead Assignment Analytics Understanding lead distribution patterns helps optimize your franchise network's effectiveness. So, let's examine them.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Marketing Insider Group

FEBRUARY 12, 2025

Professionals use data-driven strategies and analytics to optimize campaigns, resulting in better ROI and faster performance improvements. Improved Performance and ROI Outsourced professionals use data-driven strategies and advanced analytics tools to optimize your campaigns.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Adobe Experience Cloud Blog

MAY 24, 2018

Earning attention requires targeted, personalized communications. Effective digital marketing campaigns deliver hyper-focused communications. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Sadly, it won’t. Mike Madden, Sr. Scott Minor. Scott Minor. Test Everything.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. Discover Why Forrester Recognized Optimizely as a Leader Access the Full Report Product analytics Product analytics tools provide deep insights into how users interact with your product.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Lusha

DECEMBER 9, 2024

Using Data and Analytics for Targeted Prospecting In the past, building a list of prospects often involved guesswork and manual research. Today, B2B sales professionals have lots of data and analytics to use. Generic marketing messages won’t work with high-value accounts that expect tailored communication.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Lynton Web

JANUARY 28, 2025

Performance Analytics and Reporting Transform your franchise's data into actionable insights with HubSpot's comprehensive analytics suite. Create custom dashboards that track key performance indicators across all locations, compare franchise performance, and identify trends that can drive business growth.

Transform 52

Transform Real Estate Key Performance Indicator Communications 52

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Enhanced Communication AI isn’t just a tool for marketers; it’s also revolutionizing customer engagement.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Welcome Software

JANUARY 24, 2025

increasing website traffic, lead generation Make your goals SMART (specific, measurable, achievable, relevant, time-bound) Communicate goals clearly to your whole team (or even get them involved in the process) Plan for regular reporting and optimizations because, let's face it.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Backlinko

NOVEMBER 1, 2024

Here are some tips to make that happen: Communicate Your Unique Selling Proposition (USP) What does your roofing business offer that your competitors don’t? The first step is to set up a tool like Google Analytics. But you shouldn’t just optimize it to rank in search results.

SEO 96

SEO Real Estate Key Performance Indicator Management 96

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Survey Platforms (e.g.,

PR 76

PR Gen Z User-Generated Analytics 76

Marketing Insider Group

DECEMBER 20, 2021

They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future. What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

Adobe Experience Cloud Blog

APRIL 17, 2018

But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered. In addition to the marketing and management associates, you also need data scientists who understand how to use and interpret predictive analytics and other insight-gathering technologies.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Pre and post-event email communication. Inclusion in in-event communication and push notifications. Consider the following suggestions: Review event analytics to unlock data insights.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Scoop.it!

AUGUST 29, 2024

If you’re still trying to find your footing on social media, spending tons of money from the get-go doesn’t make sense because you’d still be testing out what your customers like/dislike or how they prefer to communicate. Sister companies can also leverage content curation to maximize their content strategy.

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

DECEMBER 10, 2019

Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. KPIs: Key performance indicators such as conversion rate, churn, retention rate, and patient satisfaction scores should be identified, monitored, and tracked in a manner this is highly visible to all teams.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Web analytics. Google Analytics. Identifying key performance indicators.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Sprout Social

AUGUST 31, 2022

This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. Automate social media analytics and reports. State what you will accomplish specifically.

Management 113

Management Product Key Performance Indicator Health 113

Sprout Social

JANUARY 26, 2023

Once you start using the template, you can even improve how you measure key performance indicators (KPIs). Enable back-and-forth communication between teammates, stakeholders and clients for sharing feedback and asking questions. The template we help you build in this article will track awareness and engagement metrics.

Key Performance Indicator 145

Key Performance Indicator Analytics Management Social Media Marketing 145