Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. I got a job as a copywriter at a small digital marketing agency near Austin to get my foot in the door. It’s exhausting. Processing.Please wait.

Analytics 121

Analytics Copywriting Marketing Marketers 121

Hubspot Marketing

NOVEMBER 29, 2024

I find certifications to be a great way to continue your education and gain new skills, especially if you’re looking to advance your career or jump into a new role. Bringing awareness to your product through content such as social media, copywriting, and blogs. You’ll build analytical and communication skills along the way.

Product Marketing 105

Product Marketing Product Management Marketing 105

AWeber

SEPTEMBER 3, 2024

Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. But it cannot replace writers, people, everything we know and feel and emote."

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Hubspot Marketing

JUNE 30, 2025

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Clear copywriting and editing skills. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics.

Management 104

Management Inbound Marketing Marketing Marketers 104

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC).

SEO 126

SEO Gen Z Finance User-Generated 126

Unbounce

JANUARY 6, 2025

Educate your audience with valuable information on common pain points. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics.

Management 121

Management Entertainment User-Generated Analytics 121

Content Marketing Institute

AUGUST 21, 2018

In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Look at how your analytics create a narrative over time, says @ahaval. Ali Wert , content marketing manager, Frontline Education. Data from your customers and prospects is almost limitless.

Analytics 110

Analytics Copywriting B2C Education 110

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Often known as hard skills , technical skills are easily defined and measured competencies you gain through training or education. Copywriting. Web analytics. Copywriting. UX copywriting.

Copywriting 145

Copywriting Key Performance Indicator Marketing Marketers 145

Hootsuite

APRIL 22, 2025

The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. Of course, thats a massive generalization. Like everything else in your strategy, experiment!

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. Audit your emails by looking at analytics regularly. Instead, you can focus on educational content reminding them about the trial.

Email Marketing 63

Email Marketing Copywriting Marketing Marketers 63

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. The Shift to Customer-Centric Marketing. Pre-packaged sales solutions no longer work.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Promote a Business with Content by Google.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. We love this company, and here’s why you should, too."

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Set Up

APRIL 1, 2025

Carothers also digs into how predictive analytics is reshaping the buyer journey by providing marketers with every detail about their consumers behavior. It is also just not better than humans on the creative/analytical/strategic side. The care for the customer should always be a brands priority.

CMO 59

CMO Copywriting Shipping Analytics 59

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . M easurable: This is where analytics come in. Below is an example of analytics using Sprout Social’s reporting suite. Copywriters. Web designers.

Customer 145

Customer Copywriting Marketing Marketers 145

SocialPilot

MAY 27, 2025

Social Media Manager Strategy & Management (manage the strategy and channels) Scheduling, reporting, analytics, paid social, and community engagement. Ideal for : Educational carousels, promo banners, quote graphics, brand templates. Use analytics tools to gauge engagement metrics , reach, and ROI.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Hubspot Marketing

MAY 3, 2017

Copywriting Blunders: Do You Make these 10 Common Mistakes? " Social Media Analytics " by quintly. Social Media Analytics " by quintly. Here are a few all content marketers will find useful: 6) Copywriting Blunders: Do You Make these 10 Common Mistakes? 19) Social Media Analytics. Email Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Businesses Grow

MAY 30, 2023

He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Buffer Marketing

JULY 4, 2023

So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter.

Copywriting 110

Copywriting Entertainment Education Analytics 110

Rock Content

JULY 11, 2024

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. Mailchimp Ecommerce analytics tools Tracking and understanding user behavior, traffic patterns, and overall return on investment (ROI) is an essential part of ecommerce success.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Neil Patel

MAY 18, 2021

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. It’s not about quick wins, but rather ongoing testing, optimization, and education. To ensure your CRO program runs smoothly, educate all team members and higher-ups on the goals and benefits of the CRO.

Education 138

Education Customer Acquisition Copywriting Shoppers 138

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Google Analytics Academy. On the surface, a Google Analytics certification just looks good. Google Analytics is going through a transition—you can prepare for the next phase with Google’s Skillshop courses.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Litmus

MARCH 27, 2024

Detailed engagement data in Litmus Email Analytics Couple engagement metrics with open and click-through data provided by your Email Service Provider (ESP) and you can create a holistic picture of your emails performance and get insights on how to improve your campaigns. Need help getting started?

Copywriting 108

Copywriting Analytics Education Product 108

Sprout Social

FEBRUARY 24, 2022

If you’ve been in the work world for a while, including certifications in your resume—like Google Analytics or Sprout Certifications —can highlight your commitment to continuing education in an ever-changing field, as well as your proficiencies. Emphasize experience over education. Celebrate certifications. The takeaway?

Real Estate 122

Real Estate Education Social Media Marketing Copywriting 122

Digital Marketer

MARCH 28, 2022

Academy is the central place to access all of the education materials DigitalMarketer offers. Learning Paths are carefully created outlines, similar to a school curriculum, that show new and experienced marketers which courses to take and in which order to meet specific educational objectives.

Education 75

Education Copywriting Digital Marketing Marketing 75

Sprout Social

NOVEMBER 15, 2021

Copywriting resources. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Everybody Writes is the go-to handbook for developing your copywriting skills. Reporting and analytics resources. Google Analytics Academy. Canva Design School.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the education industry, then make your case studies about your university customers. Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including: Headers Images Bulleted lists Bolded & italicized text.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Sprout Social

MAY 25, 2016

If you’re not ready to commit, here are 11 free email marketing tools and solutions for some of the problems you may still face while using your ESP (and some problems you didn’t even know you had): Copywriting Tools. You think your copywriting is clear and conversational? Raven URL Builder for Google Analytics.

Email Marketing 111

Email Marketing Copywriting Marketing Marketers 111

Martech

NOVEMBER 3, 2021

These are strategists, content builders, copywriters, analytics and martech specialists (to name a few). Another org produces all content locally for maximum relevance, using central teams to educate on brand and content guidelines. . All images courtesy the author. People perform the work.

Non-Profit 113

Non-Profit Copywriting Marketing Automation Platform Marketing 113

Neil Patel

JANUARY 5, 2022

Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. Marketing is one of those fields that combines a wide range of pursuits, bringing together creative, right-brained people with analytical, left-brained people.

Retail 133

Retail Marketing Marketers Communications 133

Buffer Marketing

APRIL 22, 2025

Not only is it super easy and intuitive to use to connect your social channels and schedule video content, but it also has built-in social analytics, engagement features, AI capabilities, and a lot more. Each social network will have native analytics to help you understand how your video content has performed.

Video Marketing 77

Video Marketing Social Media Marketing Marketing Marketers 77

Content Marketing Institute

MAY 21, 2018

Copywriters – These are writers raised in the marketing world. In my experience, you’re best off seeking someone with experience as a copywriter or a journalist and helping them develop any skills they lack. Hire a copywriter/journalist & train them on the skills they lack. They’re often bloggers. Your best #content bet?

Copywriting 111

Copywriting Content Marketing Analytics Promotion 111