How to clarify marketing metrics to impress the C-suite
Martech
JULY 16, 2024
Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. These include: Predictive analytics : Leveraging historical data to predict future outcomes.
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