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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Updated holiday stats from Adobe Analytics can be found here.

eCommerce 125
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Holidays deliver on record-setting ecommerce expectations

Martech

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. from 2023, according to Adobe Analytics. billion in ecommerce sales, up 8.4% The record-setting holidays were a result of strong consumer spending, not higher prices. off the listed price. consumers spent $241.4

eCommerce 112
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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Learn pros, cons, and pricing to make the right decision for your business.

Analytics 102
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How to effectively measure ecommerce using GA4

Martech

Ecommerce teams often lack a full view of user behavior. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. For example, a high view-to-cart drop-off may point to pricing or product page issues. Segmentation: Group users by traits or behavior. Email: See terms.

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5 key trends we’re seeing in B2B marketing

Martech

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 135
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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve. That’s what we are here for.

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Semrush Pricing: How to Choose the Right Plan

Backlinko

Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month: month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center.

Price 64