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5 steps to marketing innovation with creative problem-solving

Martech

An energy company took a busload of its best people from different functions and drove along its supply chain, visiting an oil rig, pipeline, refinery and service station. Marketers might not have the time, energy or funding to explore as much. Step 4 is the analytical part of the process. It tries all sorts of variety.

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy. You can use some tools to help track social media performance, too: LinkedIn Analytics provides insights into profile visits, follower demographics, and post engagement.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Like the other analytics tools on this list, Triple Whale's AI assistant helps you pull and analyze data.

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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Find your best times to post on Instagram 6.

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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

“After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says. Pay attention to your social media analytics Social media analytics are free, super valuable, and easy to gather (especially if you’re using a powerful tool like Hootsuite ). “How

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, “energy-efficient heating systems.” Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Then, scroll to “ Next.”

SEO