Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. Making assumptions is a dangerous game for marketers.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Evaluating your KPIs can be streamlined by using Sprout Social Influencer Marketing.

Influencer Marketing 116

Influencer Marketing Food User-Generated Affiliate Marketing 116

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 125

Social Media Marketing Place Education Energy 125

Sprout Social

DECEMBER 20, 2024

They don’t just go for the biggest names; they seek out creators who have a genuine passion for food and who can authentically connect with Chipotle’s target audience. One of the easiest ways to track influencer performance using TikToks native analytics is through using Invite Links. Ready to conquer TikTok?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Buffer Marketing

MARCH 20, 2025

Because business accounts have access to: Analytics for how your pins are performing Advertising features to create various types of ads Pinterest Business Hub & Creator Hub Pinterest itself recommends converting to a business account to access helpful growth features. Social media marketing is a two-way street.

Social Media Marketing 101

Social Media Marketing User-Generated Fashion Food 101

Hootsuite

JANUARY 17, 2025

Communities have substantial overlap on social media. For instance, a gardening influencer might offer significant value for campaigns related to areas like: climate change, food security, agricultural policy, or even housing policy. Increase brand reach, keep employees engaged, and measure resultssafely and securely.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data.

Real Estate 144

Real Estate Food Entertainment Analytics 144

Sprout Social

MARCH 31, 2025

Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social media experiments. Every social network has different benefits when interacting with customers, and the food and beverage industry is no different. Wednesdays: 1011 a.m. Thursdays: 11 a.m.,

Food 99

Food Retail Education Analytics 99

Hootsuite

JANUARY 10, 2025

This TikTok incited a huge emotional reaction Froese points out how successful this video was at informing people about food waste: The more than 12,000 reaction comments show that this was effective. Then, the video continues to explain and show evidence of that data. Key takeaways: Data can make an effective hook for TikTok.

PR 125

PR Communications Management Food 125

Martech

AUGUST 18, 2022

There are several stages in a tournament attendee’s journey, each which can make or break someone’s overall experience — from parking, to food and beverage, to restrooms and venue sight lines,” said Trembath. Some Qualtrics XM elements will be deployed this fall, including collecting feedback from websites, apps and social media.

Transform 112

Transform Analytics Customer Food 112

Sprout Social

OCTOBER 28, 2024

For instance, if a food blogger writes about their favorite products and includes your brand in the listicle, that’s a blog mention. Media mentions This is a broader brand mention term that encompasses any mention of your business in the media, including both traditional and digital publications.

Branding 120

Branding Non-Profit User-Generated Food 120

Hootsuite

OCTOBER 30, 2024

Social media management is the process of planning, creating, and managing content across platforms like TikTok , Facebook , Instagram , X (formerly Twitter) , LinkedIn , Pinterest and YouTube. Review your existing audience If you already have a social media presence, take a look at who’s following you.

Management 123

Management Entertainment User-Generated Analytics 123

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

SocialPilot

FEBRUARY 6, 2025

Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Paid Features : Superpages offers tools to manage listing accuracy across multiple sites, along with SEO, SEM, and social media marketing solutions.

Real Estate 66

Real Estate Customer Food User-Generated 66

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. Thrive Market posts drool-worthy recipes, like this vegan pumpkin loaf, using food items you can buy on their website: View this post on Instagram A post shared by Thrive Market (@thrivemarket) 6.

Transform 117

Transform PR Product User-Generated 117

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 76

Video Marketing Social Media Marketing Marketing Marketers 76

Adobe Experience Cloud Blog

APRIL 8, 2015

The Sessions: In two days with 5 tracks, and over 115 sessions—if you have a specific topic or marketing problem you’re looking to solve, we’ve got you covered. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond. Sign up before it’s sold out!

Thought Leadership 129

Thought Leadership Food Marketing Marketers 129

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Let’s get into it.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Buffer Marketing

APRIL 2, 2025

You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. Schedule at your best time to post on TikTok , leveraging analytics to identify when your audience is most active and likely to engage.

Transform 81

Transform Millennials Analytics User-Generated 81

Sprout Social

APRIL 29, 2024

Use an influencer marketing tool Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery. Emma Hatcher Food influencer Emma Hatcher ( @shecanteatwhat ) creates gluten-free and FODMAP-friendly recipes.

Branding 139

Branding Fashion COS Food 139

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. 3 ways Williams Sonoma uses images to drive engagement and social commerce.

Transform 145

Transform Food User-Generated Branding 145

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Hootsuite

APRIL 20, 2021

It’s time to put a theory to the test with a deep analytical dive, and a little trial and error. (My 1 out of 20 was a food photo (peaches, if you’re curious) (0.5%). Food is the real star here — check out our Restaurant Awards !). appeared first on Social Media Marketing & Management Dashboard.

Food 145

Food Social Media Marketing Management Analytics 145

Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 98

Management Real Estate Branding Food 98

Buffer Marketing

MAY 6, 2025

My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” smallbusinesstips 30 best TikTok hashtags in food and beverage There are more hashtags for the food and beverage industry than any other category on this list. sidehustlejob 10. innovation 11.

Fashion 74

Fashion Food Entertainment Health 74

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. The social marketing manager? Google Analytics.

Fashion 145

Fashion Food Analytics Retail 145

Hootsuite

MARCH 15, 2021

The short answer is that mentions from other users provide you with a lot of valuable insights that can help you improve your social media marketing strategy. This fast-food chain takes the time to reply to the mentions it receives, whether they’re serious or more of a joke: Pigtails are on brand. Open Twitter Analytics.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Hootsuite

FEBRUARY 1, 2022

Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch. Analytics has a way to go. Twitch analytics is great for creators and Twitch partners, but there’s still some way to go before you can use the platform’s built-in features to understand the success of your campaigns.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Hootsuite

DECEMBER 8, 2022

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Real Estate 137

Real Estate Entertainment Retail Analytics 137

Hootsuite

OCTOBER 20, 2020

However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools.

Transform 142

Transform Customer Health Communications 142

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. TikTok analytics tracks both the overall profile and individual video performance. appeared first on Sprout Social. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 141

Gen Z Entertainment Law Fashion 141

Neil Patel

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? A Starbucks customer sees the post and gets excited about a new drink or food item they can try. The best posting times are often debated in the world of social media marketing.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Hootsuite

MAY 9, 2023

Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Makes it hard to eat there, right?

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hootsuite

AUGUST 11, 2022

And, yes, Coca-Cola is tops in food and beverages. A post shared by Zurich Food Guide (@swissfoodstagram). Also make your content easy to share with social sharing buttons on your website and blog, which can help provide social proof. As opposed to finding you through a search engine, social channel, and so on.).

Branding 136

Branding Food Analytics Social Media Marketing 136

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. Why is social media data collection so important?

Key Performance Indicator 104

Key Performance Indicator Social Media Marketing Analytics Food 104

Hootsuite

APRIL 12, 2021

Each member of the council provides at least two relevant pieces of content per month that employees can share to their social channels. Each of the content council members is also an advocate for the employee social engagement program within their team. Hootsuite Analytics. Book your demo now.

Thought Leadership 145

Thought Leadership Food Promotion Analytics 145