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3 ways MOps can bridge the gap in marketing analytics

Martech

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined. In your inbox.

Analytics 136
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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Hubspot Marketing

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. 31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate.

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

This means you can find anything from experts in health to beauty, finance, personal training, and much more. Skyword also offers account management and other services like analytics and content audits. The post Scripted Alternatives: 5 Places to Hire Freelance Writers appeared first on Rock Content.

Place 68
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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health. z, and then moved to Unilever where she spent over a decade traveling the world to places like Brazil, the U.K., and The Netherlands. that lead their seven divisions.

Health 52
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GA4 vs. Universal Analytics, The Side-by-Side comparison [VIDEO] Plus, Input from 10 Angry Marketers

Orbit Media Studios

I hear these things when I talk to people about GA4, the new version of Google Analytics. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. Eventually, I made the switch completely and I’ve finally come to realize… GA4 is better than Universal Analytics. I can’t find my reports.”

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber. What is an email reporting template?

Health 99
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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

The field has matured significantly in the past four years to include real-time polling and analytics. Patient- and health care-led influencer campaigns will still need to be handled delicately. However, unlike the last election, we won’t see influencers sending out simplistic messages to vote for certain individuals or causes.