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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Use analytics tools to understand where you currently stand. Why is this crucial?

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite.

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

The best brand monitoring software for social media managers The best brand monitoring tools do more than track mentionsthey tell you how people feel about you and provide valuable insights aligned with your teams workflow and objectives. Its analytics tools analyze sentiment, share of voice and trends.

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4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Community management is all about joining conversations. Website Traffic.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Social Media Content Creator vs. Social Media Manager vs. Influencer In the social media space, roles often overlap, and job titles can be confusing. Many businesses mistakenly think they need an influencer or a social media manager when what they actually need is a social content creator. Lets break it down.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Is your goal to drive traffic to your website, grow an email list, or get more leads? She emphasized focusing on what’s sustainable and building systems to support it. " [Link to interview] 3.