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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Use analytics tools to understand where you currently stand. You can use tools like SocialPilot to easily get all of this data in one place. Are they founders, managers, or directors?

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Storytelling with data: Strategies to captivate your audience

Hootsuite

We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling?

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Check that your email, website, and any other key links are updated. Callout: Try Start Page → Align your branding Branding isn’t just about fun colors and fonts—it’s about recognizability.

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Social media management explained [COMPLETE GUIDE]

Hootsuite

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. Age, gender, and location can help you understand who your followers are.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. There’s arguably no better place to both gather and promote social proof than, well, social media. However, social media is a prime place to support company-wide initiatives.

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