Vertical Response

JULY 29, 2024

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

APRIL 7, 2025

” Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy 3. Social media scheduler What it is: An application that helps marketers plan, schedule, and generate social media posts across various platforms. How it works: Users input their marketing goals, target audience and preferred posting times.

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Quick Takeaways Conduct thorough audience research to identify key decision-makers and their specific pain points, tailoring your messaging to address their needs.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. What are Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Can you give an example of a specific metric you focused on?”

Management 111

Management CMO Key Performance Indicator Marketers 111

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. A webinar on emerging financial technologies or regulatory updates.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

JUNE 27, 2025

Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. We’ll break down the top YouTube metrics you should know about, how to build smarter strategies and how to tie your campaigns to ROI reporting.

Analytics 102

Analytics Key Performance Indicator User-Generated Entertainment 102

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. Which social media analytics do they care about the most?

Transform 118

Transform Analytics Social Media Marketing Key Performance Indicator 118

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 99

Management Marketers Marketing CRM 99

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding 123

Branding Influencer Marketing User-Generated Key Performance Indicator 123

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Search Engine Land

AUGUST 12, 2024

Balancing efficiency and growth To strike a balance between efficiency and growth, advertisers should: Diversify campaigns Incorporate upper-funnel, mid-funnel and lower-funnel campaigns to create a comprehensive strategy that supports both immediate and long-term goals. Their marketing strategy includes an entertainment factor.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. Here are some key tactics that can help you make the most of every micro-moment.

Customer 70

Customer Key Performance Indicator CRM Management 70

Power Digital Marketing

JUNE 3, 2025

By maintaining a consistent brand message and experience across these touchpoints, omnichannel marketing helps brands deepen relationships and drive revenue growth. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Prices start at $249/month/user.

Price 120

Price Key Performance Indicator SEO Analytics 120

Sprout Social

JUNE 16, 2025

At minimum, gather consistently tagged LinkedIn data using a LinkedIn analytics tool like Sprout Social and your CRM. This typically involves labeling and exporting separate datasets for each category before making them available to your marketing agency, marketing analytics team or uploading them to your modeling tool.

CRM 77

CRM Key Performance Indicator Transform Marketers 77

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketers Marketing 59

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). These metrics will help you measure progress and tweak your strategy as needed. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns.

PR 78

PR Gen Z User-Generated Analytics 78

Use Insider

SEPTEMBER 13, 2024

Predictive analytics forecast outcomes and suggest adjustments to enhance overall campaign performance. Generative AI for email marketing is particularly transformative, automating the creation of personalized content and visuals that cater to individual preferences. Predictive analytics is another critical AI capability.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator 71

Key Performance Indicator Marketing Automation Platform Marketers Marketing 71

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 111

Analytics CRM Price Key Performance Indicator 111

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. With this data, you can validate product ideas, prioritize features based on customer feedback, and uncover niche markets or segments with specific needs.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Welcome Software

FEBRUARY 25, 2025

This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.). This approach eliminates guesswork, ensuring strategies are grounded in data and designed to drive impactful results.

Transform 52

Transform Key Performance Indicator Retail Analytics 52

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Lynton Web

MARCH 28, 2025

While OpenTable is one of the more common reservation platforms, restaurant groups with larger audiences are seeing success by integrating alternative systems like Resy and TripleSeat into their marketing strategies. These reporting strategies illuminate opportunities for improvement and growth.

Transform 52

Transform Customer Journey Communications Promotion 52

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform 52

Transform User-Generated Price Health 52

SocialPilot

JUNE 27, 2025

Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources. Pick KPIs That Prove Progress Let’s be clear: not all KPIs deserve your energy.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Vertical Response

JUNE 4, 2025

Keeping a close eye on these metrics can help you identify and address issues before they lead to marketing amnesia. Establishing Brand Equity Establishing brand equity is a cornerstone of any successful marketing strategy. Email marketing campaigns play a key role in nurturing these relationships.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. With the growing investment in influencer marketing, 26% of brands have dedicated 40% of their marketing budget to influencer partnerships.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Vertical Response

NOVEMBER 29, 2024

Understanding customers better allows email marketers to craft campaigns that resonate more deeply, enhancing engagement and effectiveness. Introduction Email marketing serves as a powerful sales driver, offering greater reach and ROI than many other marketing channels. It also plays a significant role in building brand loyalty.

Email Marketing 52

Email Marketing Transform User-Generated Marketers 52

Lusha

NOVEMBER 18, 2024

Make Data-Driven Decisions : RevOps uses data and analytics to understand customer behavior, sales performance, and marketing effectiveness. Data Scientists/Analysts : Use advanced analytics and machine learning to extract valuable insights from data, enabling data-driven decision-making.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

FEBRUARY 24, 2025

Statistical modeling: R provides a wide range of statistical techniques, enabling marketers to build predictive models. These models can help in forecasting sales, customer lifetime value, and other key performance indicators. This allows for targeted marketing strategies that resonate with specific groups.

Key Performance Indicator 124

Key Performance Indicator Analytics Marketers Marketing 124