Analytics Management Product Search Marketers 
Search Engine Land
MARCH 21, 2024
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Get the daily newsletter search marketers rely on. What Google is saying. ” Why we care. Business email address Subscribe Processing.
Search Engine Land
JANUARY 5, 2023
SEO product managers are the teammates you never knew you needed. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? In-house SEO teams also can’t live without them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
MARCH 11, 2024
But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Get the daily newsletter search marketers rely on. The digital world thrives on content.
Search Engine Land
DECEMBER 6, 2023
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Segment builder. Custom reports builder.
Search Engine Land
JANUARY 24, 2024
Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?
Search Engine Land
APRIL 19, 2024
Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. Agencies can offer a wide variety of advertising and marketing services.
Search Engine Land
MARCH 31, 2023
Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. The biggest responsibilities for search marketers. For managers/staff, the number was 67%. 77% for managers/staff. 77% for managers/staff.
Expert insights. Personalized for you.
107 
Let's personalize your content