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Digital asset management and content management systems: Best of the MarTechBot

Martech

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

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9 X/Twitter analytics tools to amplify your strategy

Sprout Social

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics 114
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How to Prove the ROI of Community Management (According to Experts)

Hubspot Marketing

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

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Eight Keys to a Successful B2B Website Relaunch

Trade Press Services Newsletter

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress.

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How to promote data literacy in your marketing team

Martech

In reality, most data is managed by a relatively small number of data scientists and other team members are sent reports that assume they understand terms such as p-value. The post How to promote data literacy in your marketing team appeared first on MarTech. Spoiler alert: They very well might not. Processing.

Promotion 124
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Data analytics: Use data like your email analytics to continuously refine your approach.