Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Free 30-Day Trial What is LinkedIn hashtag analytics?

Analytics 141

Analytics Social Media Marketing Promotion Place 141

Hubspot Marketing

AUGUST 20, 2024

If you have the knowledge and development resources, interactive content powered by AI can be an extremely valuable B2B marketing tool. Take SEO analytics company Ahrefs. Or if you’re a HubSpot user, try workflows to add a marketing contact to a particular list when they fill out a form. Improve your SEO.

User-Generated 129

User-Generated Food Marketing Marketers 129

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Posters: Share a local event on community bulletin boards and other places.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. POLL: Which AI Use Cases Will Drive the Most Marketing Business Impact? Leslie K.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketing Marketers 130

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Some tools will score content by assigning an objective number, while others will gather analytical data. Later : social analytics.

Analytics 118

Analytics SEO Price User-Generated 118

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

SocialPilot

APRIL 23, 2025

Instead, you need to understand your audiences search habits and how you can make sure that your content exists in all the places that they’re searching. For small businesses, it’s a place for c ustomer service, building brand personality, and participating in trending discussions. Yes, numbers can be overwhelming.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media goals should align with your overall marketing objectives.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. By implementing the above steps and considering competitor insights, you can develop an effective email marketing plan for your brand that attracts, engages, and converts potential customers.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketing Marketers Direct Mail 217

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Don’t forget the technical details.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Social Media Marketing Marketers 98

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Accessing your Instagram account’s analytics is super easy.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates.

Customer Journey 131

Customer Journey Copywriting Marketing Marketers 131

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 76

Transform Social Media Marketing Whitepaper Marketing 76

Buffer Marketing

OCTOBER 24, 2024

Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan. Automate some tasks of your social media process Social media automation is outsourcing the boring, repetitive, but necessary tasks of your social media plan to software.

Management 117

Management Social Media Marketing Energy Analytics 117

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. Place: Where are you going to sell it?

Price 116

Price Marketing Marketers User-Generated 116

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. Ive been there.

User-Generated 86

User-Generated Analytics Whitepaper Management 86

Animalz blog

MAY 15, 2025

In that case, place more value on search impressions. In an article on creating a marketing plan, they offer a free marketing plan template so that readers can more easily implement what theyve learned. Even qualitative data like “How did you hear about us?” You can also use SEO for brand visibility.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Sprout Social

JUNE 11, 2025

The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels. So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game.

Branding 100

Branding Food Transform Education 100

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Understand your audience.

Marketing Plan 75

Marketing Plan Content Marketing Whitepaper B2C 75

Hubspot Marketing

MARCH 4, 2025

4 Benefits of Using Content Planning Software What to Look for in Content Planning Software The 6 Best Content Planning Software What is content planning software? A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively.

Price 72

Price User-Generated Analytics Management 72

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create.

Tentpole 112

Tentpole Gen Z Thought Leadership User-Generated 112

Buffer Marketing

MARCH 5, 2025

It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

FEBRUARY 12, 2025

This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth. Those shower breakthroughs should always have a place on the shelf, right? Keep shifting with them as your company moves forward.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Jeff Bullas

FEBRUARY 27, 2023

With an Instagram growth service like Kicksta , you can automate your growth just like you would your posting, analytics or any other task in your business. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan.

User-Generated 246

User-Generated Analytics Social Media Marketing Promotion 246

Sprout Social

DECEMBER 2, 2024

Evaluating your KPIs can be streamlined by using Sprout Social Influencer Marketing. We use modular analytics dashboards to help you track ROI and other metrics. Refine your strategy using Sprout’s influencer marketing plan template.

Influencer Marketing 114

Influencer Marketing Food User-Generated Affiliate Marketing 114

Jeff Bullas

DECEMBER 19, 2022

As standard, all plans include: Creating your course or coaching service quickly with their intuitive drag-and-drop builder Unlimited hosting Enroll an unlimited amount of students in your online school Integrate with MailChimp, Zapier, ConvertKit, Google Analytics, Segment, and more. The free version doesn’t include a custom domain.

Transform 264

Transform Education eBook Price 264

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Analytics, Keyword Discovery & SEO. Image & Graphic Creation.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

AUGUST 8, 2022

According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 To learn more about TikTok marketing, check out this helpful guide.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Trade Press Services Newsletter

JANUARY 4, 2023

Some marketers obsess over data, measure every imaginable KPI, focus on the wrong metrics or fail to leverage data insights altogether. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Consider pursuing a free certification such as Google Ads or Google Analytics.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Hootsuite

MARCH 31, 2022

Every good marketing plan starts with a proactive strategy. On social, this means planning your posts out ahead of time and scheduling them to be published when your customers are most active. Facebook analytics tools. Hootsuite Analytics. Hootsuite Analytics provides metrics on: Comments. Hootsuite Compose.

Analytics 145

Analytics Copywriting Law Advertisers 145

Whos Mailing What

JUNE 13, 2025

Understanding the role of AI in direct mail Direct mail marketing isn’t limited to sending the same flyer to thousands of random addresses anymore. With artificial intelligence in place, businesses have the freedom to plan, create, and manage print campaigns that feel personal and, most importantly, relevant. Absolutely!

Direct Mail 89

Direct Mail Industry Insights Real Estate Marketing 89

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management 59

Management CRM Price Analytics 59

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. Here are the analytics tools that we need to put in place.

CMO 83

CMO Customer Journey Transform User-Generated 83

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145