SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 130

Marketing Strategy Marketing Marketers SEO 130

Martech

DECEMBER 1, 2022

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. Get MarTech! In your inbox.

Marketing Strategy 128

Marketing Strategy New Technology Marketing Marketers 128

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers.

Transform 65

Transform Marketing Marketers Manufacturing 65

Chief Martec

NOVEMBER 10, 2024

But the next two are also data-centric: analytics tools (39.2%) and ABM tools (35.5%). At the same time, it will dramatically expand the scope and scale of creative experimentation that marketing can do. Of course, AI is in the top three (42.2%).

Transform 85

Transform Energy Marketing Marketers 85

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Tools like GoHighLevel integrate AI into email and ad workflows.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Hubspot Marketing

MAY 8, 2025

Pro tip: Use CRM and web analytics data to inform your ad campaigns and discover which ads convert the most visitors into customers. Consider the amount you're comfortable with taking out of the larger marketing strategy to put towards your social ads. Think about your budget.

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

Vertical Response

JUNE 11, 2025

The evolution of email marketing has been driven by technological advancements, changes in consumer behavior, and regulatory changes, leading to highly personalized and visually rich modern emails. This lack of targeted messaging reflected the limitations of the technology and tools available at the time.

Transform 52

Transform Email Marketing Analytics Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

Ran has over 20 years of experience working for technology companies of all sizes and domains. An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy. And for a good reason.

New Technology 134

New Technology Analytics Price Management 134

Set Up

SEPTEMBER 17, 2024

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. With this data-driven approach, marketing can better prove value to the C-Suite.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. It is also important to clearly define the objectives of our analytics.

Transform 120

Transform Finance Marketing Marketers 120

Martech

JANUARY 18, 2022

Here are some reasons why successful CX strategies require data-driven decision-making. Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. How to build a long-term, search-first marketing strategy. ” Snapshot: Marketing automation.

Marketing Automation Platform 130

Marketing Automation Platform CRM Analytics User-Generated 130

Adobe Experience Cloud Blog

APRIL 6, 2018

Join Stephen Yeo, Head of Marketing at Panasonic to gain practical techniques and tactics that can be used to make marketing a “C-suite” function and how to become a long-term, indispensable “C” level member. For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 8, 2018

ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelerates the sales process , and offers multiple opportunities to close the deal. It allows you to track every marketing dollar and has the highest ROI among B2B marketing strategies.

Marketing 134

Marketing Marketers Thought Leadership Analytics 134

Adobe Experience Cloud Blog

MAY 16, 2018

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform 134

Transform Thought Leadership Communications Marketing 134

Martech

SEPTEMBER 22, 2021

.” He added, “So right now, marketing is really failing and letting its customers down more often than it works.” One idea is to create an “always-on” marketing strategy to approach customers better, but it’s important to remember that “always on” doesn’t mean “always communicating.”

Customer 124

Customer Marketing Automation Platform Marketing Marketers 124

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics.

B2C 89

B2C User-Generated Email Marketing CRM 89

Marketing Insider Group

NOVEMBER 22, 2022

With this new technology, your business can immediately meet customers’ wants to create a personal and helpful shopping experience. To ensure that your bot is actually benefiting your buyers and driving sales, you have to measure its activity with chatbot analytics. Outside Platform Analytics. What is a Chatbot?

Analytics 141

Analytics User-Generated Price Fashion 141

Martech

APRIL 8, 2022

Because of that unique cross-functional role, we are often helping connect marketing campaigns to the broader customer experience initiatives. We are the first to recommend changing the marketing strategy due to changes in customer behavior or broader market conditions. P sychologists. S cientists. This is not rational.

Transform 124

Transform New Technology Direct Mail Marketing 124

Marketing Insider Group

JULY 24, 2018

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire.

CMO 109

CMO Social Media Marketing New Technology Marketing 109

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 125

Transform User-Generated Marketing Marketers 125

Adobe Experience Cloud Blog

JANUARY 7, 2015

According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that. This struggle is real.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Hubspot Marketing

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Fortunately, new technology has been making waves in experiential analytics and helping return more useful metrics. When brands and marketers overcome these hurdles, they create an unforgettable event.

Transform 134

Transform Branding Logistics Thought Leadership 134

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy.

Transform 122

Transform Customer Advertisers Advertising 122

Martech

SEPTEMBER 21, 2021

After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. Help set the long-term strategy. But that’s not all.

Real Estate 116

Real Estate Marketing Marketers Communications 116

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

verse.ai

MARCH 25, 2025

This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. In today’s digital age, potential customers are no longer satisfied with cookie-cutter sales strategies or cold calls and emails. Enter AI-driven lead generation.

Transform 52

Transform User-Generated New Technology Customer 52

Marketing Insider Group

NOVEMBER 22, 2021

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. All he wanted to do was keep up with an impending trade being made by the New York Jets. tactic, technology, etc.)

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Marketing Insider Group

DECEMBER 3, 2019

So educational, non-sales focused content is a vital part of your overall marketing strategy. By examining how they have used content marketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. Quick Takeaways.

Content Marketing 106

Content Marketing Marketing Marketers Education 106

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. CMOs need to step in.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Marketing Insider Group

JUNE 25, 2024

However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Analytics CRM 104

Adobe Experience Cloud Blog

JUNE 7, 2019

Setting up an automated behavioral flow is the best way to create a strong marketing strategy that reaches customers appropriately based on their actions. For example, many marketers use scheduling tools for social media marketing. This also needs team collaboration and coordination on creating and optimizing these posts.

Transform 134

Transform CMO Thought Leadership Retail 134

Martech

APRIL 28, 2023

Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. The good news is several generative AI statistics show marketers are starting to adopt this new technology, and for a good reason.

Whitepaper 134

Whitepaper User-Generated Transform Marketing 134

Lusha

DECEMBER 9, 2024

Real-Life Example Here’s how the top-down approach works in practice: Imagine you’re a B2B company offering a cloud-based data analytics platform. Market research shows that the total market for such platforms in your target area is worth $1 billion per year. Remember : This is just an initial estimate.

Price 52

Price CRM Marketing Marketers 52