Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Marketing Insider Group

MARCH 18, 2025

Generate leads?g For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Use audience data from Google Analytics, social media insights, or past ad campaigns. billion users, YouTube ads reach a massive audience. Do you want to: Drive website traffic? g Sell products?

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 103

Analytics Price Social Media Marketing Key Performance Indicator 103

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. It also enabled me to understand whats working for my competitors such as keyword strategy, depth of content, user intent alignment, etc. I also use Google Analytics for detailed performance metrics.

Marketing Strategy 104

Marketing Strategy Thought Leadership Marketing Marketers 104

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? I am trained with MarTech content.

CMO 116

CMO Marketing Automation Platform Key Performance Indicator Analytics 116

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Analytics 85

Analytics Transform Affiliate Marketing Law 85

Hubspot Marketing

NOVEMBER 14, 2024

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content. Benefits of Using AI for Target Audiences Using AI target audience tools can help improve many aspects of a marketing strategy. Image Source 3. Image Source 4.

User-Generated 128

User-Generated Analytics Advertising Advertisers 128

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 133

Transform User-Generated Analytics Retail 133

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 131

Transform User-Generated SEO Law 131

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. The strategy? ICYMI: Pinterest is more than a social network.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? Keyword strategy : Both involve using keywords to improve discoverability and relevance.

Transform 111

Transform User-Generated SEO Digital Marketing 111

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 128

Market Trends Transform Customer loyalty Millennials 128

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Transform 124

Transform Analytics eCommerce CRM 124

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Definition of a User Session A user session is when an individual visits your website.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 123

User-Generated Marketing Mix Communications Advertising 123

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 113

Customer Acquisition CRM Marketing Automation Platform Analytics 113

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. Anyway, here are this week’s AI-powered martech news and releases.

Analytics 124

Analytics User-Generated Advertisers Advertising 124

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. Product placement Product placement isn’t a new marketing strategy. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity. One was wearing pilot-frame sunglasses, which I liked.

Product 126

Product User-Generated Price Entertainment 126

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 112

Email Marketing Transform User-Generated eCommerce 112

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 129

User-Generated Social Media Marketing Marketing Marketers 129

Martech

MARCH 3, 2025

This analysis helps marketers understand individual preferences and behaviors, allowing for tailored marketing strategies. For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates.

User-Generated 119

User-Generated Marketing Marketers Analytics 119

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. Additionally, considering other technology options can further enhance your marketing operations and drive better results.

Management 117

Management eCommerce CRM User-Generated 117

Sprout Social

DECEMBER 20, 2024

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 112

CRM Marketing Marketers Customer loyalty 112

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. Generate a report based on the following content: [insert content].”

Key Performance Indicator 93

Key Performance Indicator Transform User-Generated SEO 93

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 109

User-Generated Analytics Promotion Branding 109

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. By comparing the sales performance of these groups with those exposed to the marketing efforts, you can estimate the incremental sales generated. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

User-Generated 116

User-Generated Retail Marketing Marketers 116

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. Pricing : Available on request 💡 Get started with affiliate marketing in Affiliate Marketing 101: How to Get Started As a Creator.

Influencer Marketing 112

Influencer Marketing Branding Affiliate Marketing Fashion 112

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Email: Business email address Sign me up!

Content Marketing 119

Content Marketing User-Generated CRM Social Media Marketing 119