Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute.

Customer 138

Customer Branding Customer loyalty Transform 138

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. These AI tools help you make smarter choices about budgets, audiences, and creative.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. Analyze customer data for insights.

Transform 98

Transform Marketing Marketers Education 98

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing? past purchases.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Digital Marketer

DECEMBER 19, 2022

The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Mobile Ecommerce & Mobile Marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

JUNE 20, 2024

Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success. Dig deeper: Adopting consent-based analytics for long-term marketing success 3.

Transform 122

Transform Analytics Management Customer 122

Martech

APRIL 11, 2025

Data Connectors can import data from third-party platforms like HubSpot, Statista and Google Analytics directly into Canva. Magic Studio at Scale lets users transform spreadsheet data into various content formats by automatically populating templates.

Transform 73

Transform User-Generated Analytics Communications 73

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce 88

eCommerce Price Customer Journey CRM 88

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. Multi-Channel Marketing : Combine email and SMS campaigns in one platform for a seamless customer experience. A boost in repeat purchases and stronger customer loyalty. Ratings & Reviews: G2 Rating : 4.7

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Neil Patel

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

Transform 114

Transform Marketing Marketers Analytics 114

Customers.ai

NOVEMBER 14, 2024

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. Then, dive deeper with integrations, A/B testing, or predictive analytics.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Martech

SEPTEMBER 23, 2021

Wood identifies three phases marketers should follow to take their data capabilities from analysis to full personalization. Phase 1 : Using analytical insights and personalized marketing campaigns to give consumers information about your business. COVID-19 has only sped up this marketing transformation.

Transform 124

Transform Analytics Customer Email Marketing 124

Martech

FEBRUARY 23, 2024

This critical stage leverages the detailed tagging of assets — persona, journey stage, product, and service — to enable deep segmentation within analytics platforms like Adobe Analytics. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

Transform 121

Transform Customer Journey Analytics Millennials 121

Martech

MAY 22, 2024

Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. Content optimization Content is the linchpin of digital marketing, but its impact hinges on its relevance and timing.

Transform 131

Transform Customer Journey Key Performance Indicator New Technology 131

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. The segmentation capabilities have completely transformed our lead targeting,” notes a user.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Let’s examine how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue. Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world. It’s truly transformative.

Transform 87

Transform Manufacturing Management Analytics 87

Martech

JUNE 23, 2022

“We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. A digital transformation initiative of the size and complexity of Xanterra’s requires committed vendor support — a true partnership. “We Processing.Please wait.

Transform 107

Transform Customer Branding Food 107

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. COVID-19 has only sped up this marketing transformation. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers.

Customer 126

Customer Transform Customer loyalty User-Generated 126

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 107

Transform Key Performance Indicator Analytics User-Generated 107

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Use Insider

JANUARY 13, 2025

At Insider, we believe that marketing teams deserve better, and are on a mission to prove that migrating from Oracle Marketing Cloud doesnt need to feel like an uphill battle. Adding to the frustration, Oracles JAVA-based architecture often creates barriers between marketing and tech teams, which further slows processes.

Transform 52

Transform Marketing Marketers Price 52

Martech

FEBRUARY 16, 2024

Create dynamic personalized content models mapped to micro-segments. Optimize content through real-time performance analytics. CRM, web/email/mobile analytics, social media management, ecommerce, POS, IoT, customer service and chat, survey tools, etc.). Generate tailored content assets to align with each visitor.

Customer 124

Customer Transform eCommerce Analytics 124

SocialPilot

FEBRUARY 26, 2024

Also, 88% of marketers believe they must use automation and AI to meet their customers’ expectations and stay competitive. AI has already started the transformation journey and has left its mark in marketing. But how exactly are marketers using AI?

Transform 103

Transform User-Generated Marketing Marketers 103

Adobe Experience Cloud Blog

DECEMBER 3, 2018

You want to show off the incredible work you do for your business day-in and day-out, but well-meaning family members are far removed from the marketing industry’s transformation over the last 20 years. Gone are the days when marketing was all billboards, TV commercials, and flyers. Misconception #1: “Oh you’re a marketer!

Food 125

Food Transform Thought Leadership Customer Journey 125

Hubspot Marketing

FEBRUARY 13, 2024

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. This not only ensures accurate tracking but also provides insightful spending analytics.”

Finance 125

Finance Transform Price CRM 125

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Case study: Martech alignment in action A retail chain embarked on a digital transformation journey to integrate online and offline customer data to offer a seamless shopping experience.

Transform 114

Transform eCommerce Retail CMO 114

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships.

Customer 128

Customer Price Transform Logistics 128

SocialPilot

FEBRUARY 23, 2025

Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. Take it a step further, B2B businesses can transform positive reviews into detailed customer stories or case studies by collaborating with them. The best part?

Marketing 61

Marketing Marketers Real Estate Management 61

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Target for A/B testing and personalization. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Marketing Insider Group

NOVEMBER 25, 2019

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Strategic Marketing Transformation.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Hubspot Marketing

FEBRUARY 11, 2020

But, personalization isn't just a popular trend. It's a revenue generator, A recent study from Monetate notes that 79% of retailers and 75% of general businesses report ROI from personalized marketing. In 2020 specifically, expect AI to start being used more and more to create solid one-to-one personalization, 3.

Transform 145

Transform SEO Marketing Marketers 145

Martech

MARCH 10, 2023

Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies. This role must have deep expertise in platforms such as CRM, marketing automation, and analytics tools. Marketing Automation Specialist.

Transform 114

Transform Marketing Marketers CMO 114

Martech

APRIL 2, 2024

This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Insights What drives better marketing, commerce, sales and service? But most of the analytics systems that generate such insights operate in silos.

Transform 120

Transform Customer Journey Shipping Analytics 120

Martech

FEBRUARY 21, 2024

Personalized marketing and communication: AI can help personalize marketing and communication efforts to individual customers based on their preferences, behaviors and other factors. Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech! In your inbox.

Customer Journey 100

Customer Journey Transform Customer Acquisition Price 100