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9 X/Twitter analytics tools to amplify your strategy

Sprout Social

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics 113
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Social media advocacy: How to promote a cause in 2025

Hootsuite

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. What is social media advocacy?

Promotion 104
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Eight Keys to a Successful B2B Website Relaunch

Trade Press Services Newsletter

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. Post-launch, continue monitoring user behavior through analytics and collect input to refine and optimize over time. Promote Treat your website relaunch like the major initiative it is.

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How to Use Data Analytics to Refine Your SEO Strategy

Marketing Insider Group

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. E-commerce stores use this to plan promotions, while content creators time posts to match seasonal demand. A sudden traffic drop from search?

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle.

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How to Go Viral on Instagram: A Complete Guide for 2024

SocialPilot

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. They frequently showcase their BTS in their coffee-making process and launch-time promotional offers. HypeAuditor is an influencer monitoring tool that tracks influencers’ analytics.