Hubspot Marketing

DECEMBER 10, 2024

I could write an entire article on the benefits of GSC, but I will focus on the major benefits for startups: when you start a new business, you dont know what people are looking for to find your website. Some guides will tell you to use keywords a certain number of times per article or word count, but thats not how I do it.

SEO 136

SEO Gen Z Finance User-Generated 136

Search Engine Land

JULY 18, 2024

Don’t use AI to generate all the content It’s tempting to give AI a prompt or a keyword and have it generate the entire article or webpage with little input. If you decide to use large chunks of AI-generated text or even full articles, let’s go over some tips on making AI-generated content sound more like “you.”

B2C 107

B2C Content Marketing Customer Search Marketers 107

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. It will save you an awful lot of time.

SEO 140

SEO User-Generated Transform eCommerce 140

Martech

SEPTEMBER 26, 2024

Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. Perplexity can find the article as soon as it is published, while Gemini needs about five minutes. They both add false information or give me a summary of a non-existent article at about the same rate.

User-Generated 131

User-Generated Price Marketing Marketers 131

Backlinko

OCTOBER 23, 2024

You’ll map out these assets in your content calendar, which we’ll explain later in the article. For example, the travel website The Points Guy features content written by avid travelers who include personal experiences and photos in each article. And an email marketing campaign offering exclusive deals.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Marketing Insider Group

OCTOBER 21, 2024

You might decide to keyword optimize an article or page that was once a high performer but has now lost its luster. An even easier method to update your content right away, as noted in a CMSWire article , is to just change the date and stats in year-based trend-related pieces (e.g., “The Or you could add length to shorter content.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Influencer Marketing 123

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT.

PR 88

PR User-Generated SEO New Technology 88

Backlinko

OCTOBER 21, 2024

To explore the concept in depth, check out these articles by Animalz and Clearscope. In this article, you’ll get an inside look at how these pros approach proprietary content—so you can apply it to your strategy. But then, a new article pops up discussing how AI is changing SEO. They’ve nailed the theory. The result?

SEO 104

SEO Finance User-Generated Food 104

Backlinko

SEPTEMBER 6, 2024

Let’s say you’re researching the top-ranking pages for an article about “running for beginners.” Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. For example, say you want to write an article about how to get high-quality backlinks.

SEO 114

SEO Price User-Generated Analytics 114

Hubspot Marketing

DECEMBER 4, 2024

If you take nothing else away from this article, let it be these guidelines: Provide value within your email. In an article I wrote on B2B newsletters , I found that the Ferrari Market Newsletter earns a reported $2 - $4 million in yearly revenue — with only about 5k subscribers. Stick to a regular publishing schedule.

Education 100

Education Logistics Promotion Advertising 100

Buffer Marketing

JULY 24, 2024

This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. 1: Use digital bookmarks to save content ideas Have you ever lost that great article or watched an amazing video on which you could create A+ content? I’m still pining for a few.

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Martech

AUGUST 7, 2024

This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Blog Posts and Articles Blog posts and articles are in-depth UGC where customers share detailed experiences and insights about your products or services.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Hubspot Marketing

NOVEMBER 20, 2024

As a writer and marketer, I pride myself on being able to spin up copy that converts, emails that engage, and blog articles that get readers nodding their heads. To help illustrate them, I asked ChatGPT to write me a blog article about how to write a great social media post. The short answer is yes — but I say this with many asterisks.

User-Generated 140

User-Generated Thought Leadership Management Branding 140

SmartBrief - Marketing

JANUARY 13, 2025

If you like this article, sign up for the SmartBrief on Social Business email newsletter for free. A social media scorecard with the right data can change not only how businesses market themselves but also what they make, who they make it for and how they sell it. Unlocking that impact, however, requires more support from the top.

Health 118

Health Customer Acquisition Education Market Research 118

Backlinko

JULY 22, 2024

This article covers how to do SEO for your website in 10 digestible steps. To satisfy commercial intent, create informative product pages, comparison articles, reviews, and testimonials. For example, our article about writing SEO content mentions keyword research. And recommended tools along the way (some free and some paid).

SEO 121

SEO Law User-Generated Analytics 121

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. The simple answer is that it depends. Are you getting the most from your stack?

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. In 12 months, this article might look woefully outdated, so its best to keep your finger on the pulse to adapt quickly. Semantic SEO. Technical SEO. User intent matching. Authority and trust.

SEO 114

SEO Logistics User-Generated Finance 114

Hubspot Marketing

DECEMBER 30, 2024

And thats why Ive included as much of my knowledge on the subject as possible in this article. So, this article is very much from the perspective of monitoring online content performance. In the article, I shared a series of SEO best practices from some incredible leaders in our industry. No mean feat, let me tell you.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. We've got you covered in this article. After this, to create a new newsletter edition, simply tap the Write article button again to get to the newsletter page and start a new issue.

Analytics 123

Analytics Thought Leadership Email Marketing SEO 123

Buffer Marketing

AUGUST 7, 2024

So whichever camp you fall into — whether you're a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you.  They often feature interviews or articles about key influencers.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Backlinko

NOVEMBER 18, 2024

But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on. Check the articles thoroughly. Analyze top-ranking articles for your primary keyword. Secondary keyword: Related words or phrases that support the primary keyword.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Martech

AUGUST 26, 2024

You can input your blog post, article or any text content, and it will generate a video based on it. Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. The free plan includes basic features, though it adds a watermark.

Transform 126

Transform Influencer Marketing Product Product Marketing 126

Sprout Social

JULY 23, 2024

This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform. To learn more about how to be successful on the platform, check out Sprout’s article on building a Pinterest marketing strategy.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Marketing Insider Group

DECEMBER 4, 2024

Identify articles that have led to user engagement or conversions. By updating or reformatting these articles, you enhance their value while creating more engagement opportunities. For example, transform a long-form article into an infographic, video, or podcast episode. Find content that has generated backlinks.

eBook 74

eBook Transform User-Generated SEO 74

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm.

Analytics 135

Analytics Social Media Marketing Place Branding 135

Marketing Insider Group

JANUARY 8, 2025

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. Online publications often include branded articles or recommendations that match the site’s editorial tone.

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Orbit Media Studios

NOVEMBER 13, 2024

It shows the changes over time in article length, publishing frequency and marketing challenges. They also shared links to their first articles. Experienced bloggers also write longer articles. Your typical articles may be more likely to include video, contributor quotes and statistics. How long have you been blogging?”

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Search Engine Land

SEPTEMBER 10, 2024

Article outlines and complete articles When it comes to generating full-length articles, AI tools like ChatGPT and Gemini provide substantial support by quickly drafting content based on input prompts or keywords. These tools offer a strong foundation for content writers, helping to streamline the writing process.

SEO 94

SEO Transform Customer Search Marketers 94

Hubspot Marketing

DECEMBER 12, 2024

This article? Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Learn more in this article.

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Buffer Marketing

JANUARY 7, 2025

It analyzes the SERP (search engine results pages) for your chosen keyword and makes recommendations on what to include in your article. It makes it easy to repurpose content — for example, convert a blog article into a LinkedIn post or a podcast transcript into a tweet." Pricing : Free plan available.

Price 123

Price Thought Leadership Transform User-Generated 123

Hubspot Marketing

OCTOBER 22, 2024

My biggest takeaway from researching this article is that AI reporting is changing the way marketers approach data. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies.

Analytics 127

Analytics Transform Marketers Marketing 127

Hubspot Marketing

JANUARY 16, 2025

I've done this below with my website data: Article SEO Score Readability Search Ranking * Shares * Planning guide 92 Grade 6 3 147 Scallop shell explained 84 Grade 8 8 38 Luggage transfer 98 Grade 7 6 12 *This is a new website, and there's no data for these points yet, so these values are used as fillers. My article received a score of 6.9

Analytics 126

Analytics SEO Price User-Generated 126

Martech

DECEMBER 23, 2024

Prompt: What type of article would catch your attention in a cold email? Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. Here are a few types of articles that would catch my attention in a cold email: 1.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Trade Press Services Newsletter

AUGUST 1, 2024

Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. The more you can demonstrate your proficiency in understanding your audience’s pain points or other needs, the more your audience will see you as a trusted resource.

Whitepaper 189

Whitepaper Branding Thought Leadership Marketing 189

Martech

JULY 18, 2024

What’s playing into the marketing decision fatigue Information overload Marketers today face an overwhelming amount of data and choices from various channels, tools and platforms, with a million “X vs. Y” articles for everything from your CMS to customer success.

Marketers 120

Marketers Marketing Marketing Automation Platform Price 120