article thumbnail

How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability. Green Promotes Natural, Organic Vibes The color green evokes a strong association with nature, health and renewal. That is why blue is the color choice for brands that want to convey strength, expertise and professionalism.

article thumbnail

The Best In Automotive Content Marketing

Marketing Insider Group

The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google adds search themes to Performance Max

Search Engine Land

You are launching a new promotion or sale for the holiday season where you don’t have extensive performance history. car” and “automobile” would be the same audience). You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history. How it works.

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

article thumbnail

Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

Image of base NFT for 2023 Acura Integra promotion. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. This is where the multi-tiered NFT promotion comes in. Image: Acura. ” What’s next?

article thumbnail

How to Design a Mobile Marketing App

Adobe Experience Cloud Blog

Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. iBeacons can be used inside the store, to point out a nearby promotion or product when a user is shopping. What Should My App Do? An app is not just a website on a smaller screen. Getting Started.

article thumbnail

How to Generate Leads with Webinars

Adobe Experience Cloud Blog

One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. How to Promote Your Webinar. The other half is promoting the webinar itself. This is what will hook your audience in, and is considered the most important factor as you promote your webinar.