Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 99

Branding Gen Z Transform Education 99

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Travel back in time with me… Years ago, the typical SERP (search engine results page) looked much different. Here is a simple, visual analysis of this SEO trend. And at the end, we’ll share tips for adapting your marketing to these changes.

SEO 106

SEO B2C Transform User-Generated 106

Search Engine Land

DECEMBER 11, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Understood? Answer: Understood.

Promotion 102

Promotion B2C Retail Direct Mail 102

Search Engine Land

APRIL 23, 2024

” See, SEO is part art, part science. In a world of sophisticated SEO, over-engineered pivot tables, fancy formulas and similar basically become more fake busy work. But that brings us back to the age-old SEO Catch-22: The “best” keywords are often the most competitive. It’s slow.

Transform 108

Transform SEO CRM Customer Acquisition 108

Search Engine Land

APRIL 5, 2023

While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. Niche, industry-specific search terms that Google doesn’t understand. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.).

B2C 98

B2C Advertising Advertisers Energy 98

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 104

Whitepaper Analytics User-Generated Key Performance Indicator 104

Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. A solid search marketing strategy requires a customer experience plan as its core. Brand logos and testimonials are nice, but how can you ensure this feels as robust as possible? Dig deeper: How to avoid decision fatigue in SEO 3.

Price 107

Price eCommerce Manufacturing SEO 107

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. Click Add modification. Click Save.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

OCTOBER 19, 2023

While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. If you’re feeling overwhelmed like the marketers in this survey, know you’re not alone. B2C companies.

CMO 108

CMO B2C Education Marketing 108

Search Engine Land

FEBRUARY 27, 2024

Why brands are flocking to AI-written content Look. However, as a long-term brand builder, I can also recognize that AI content just simply isn’t good enough. Too many fundamental problems and issues still don’t make it viable to use for any serious, ambitious brand in a competitive space. It makes sense. In the future?

SEO 114

SEO Manufacturing B2C Place 114

Digital Marketer

MARCH 1, 2024

At the end of the day, potential customers are more likely to consider and choose a brand they perceive as knowledgeable and reliable. When it comes to content marketing, the sky is the limit. The key is to come up with a well-structured marketing campaign plan and have engaging content that fully resonates with your audience.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. Get the daily newsletter search marketers rely on. perform instead of giving them a blanket rating.

eCommerce 108

eCommerce Advertising Advertisers B2C 108

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And those who cut or stop marketing efforts altogether.

B2C 92

B2C Health Marketing Marketers 92

Search Engine Land

MAY 3, 2023

Typically, these sites need links to the articles or brand listing pages. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking. But my favorite technique is finding unlinked brand mentions of the site’s products. I highly recommend leveraging HARO with a CPG brand.

eCommerce 109

eCommerce PR Affiliate Marketing SEO 109

Search Engine Land

JUNE 16, 2023

Your timeline will vary based on your initiative (goals related to product launches and seasonal trends will have shorter timelines), but always remember that content marketing – especially SEO – is a long-term strategy, not a short-term sprint. Get the daily newsletter search marketers rely on.

Whitepaper 95

Whitepaper eBook User-Generated B2C 95

Digital Marketer

AUGUST 9, 2023

Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. Relationship building turns into brand awareness, visitors to your website, referrals, leads, & customers.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Search Engine Land

JUNE 27, 2023

The only constant in SEO is change. Any SEO professional worth their salt has seen this happen. It no longer lines up with search intent. Why the best SEO quick wins come from optimizing and republishing content We helped a large publisher in the finance space increase its traffic per page by an average of 121.9%

SEO 87

SEO Finance B2C Branding 87

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

Search Marketers 60

Search Marketers Food Price Marketing 60

Search Engine Land

FEBRUARY 13, 2023

The reality is that even brand-new sites are often built on an architecture that restricts organic potential. For most websites, this starts with a primary branding message or subject, then cascades into how you talk about your brand, products, or services (which often means how you break down individual features and benefits).

B2C 94

B2C SEO Analytics Promotion 94

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

B2C 66

B2C SEO CRM User-Generated 66

Search Engine Land

MARCH 10, 2023

A persona is incredibly useful because it represents the conglomeration of a lot of thought, research, conversations, data, and insights on the most important consideration in content marketing – your brand’s specific audience. That means, yes – personas really do matter in content marketing. Let’s explore deeper.

Content Marketing 96

Content Marketing B2C Marketing Marketers 96

Digital Marketer

DECEMBER 21, 2023

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. This aspect is only going to grow in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

OCTOBER 19, 2023

The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and all businesses that monetize their content. While writing “ The Science of SEO ,” I’ve continued to dig deep into the technology behind search. Get the daily newsletter search marketers rely on.

Transform 144

Transform User-Generated SEO B2C 144

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Welcome Software

OCTOBER 23, 2022

While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Martech

NOVEMBER 12, 2021

And then there’s the reported practice of simply copying a successful product and putting Amazon branding on it. The event, put together by Jared Orkin, VP of Product Strategy at Adbeat and an Amazon and Shopify expert, and Brandon Furhmann, a successful Amazon Seller with his own Kitchenware Brand, did not just attract sellers.

Price 93

Price Manufacturing Search Marketers Product 93

Search Engine Land

NOVEMBER 17, 2022

Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it. A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. Get the daily newsletter search marketers rely on.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? It’s no longer optional.

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do. Good stuff!

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! I think the answer depends on the marketing objectives.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

B2C 75

B2C Telemarketing Customer loyalty Education 75

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75