Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 130

CMO Non-Profit Transform Advertisers 130

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 110

CMO Transform B2C Marketers 110

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. CMO Survey respondents, 95.3%

CMO 100

CMO B2C Transform Marketers 100

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

Transform 174

Transform CRM B2C CMO 174

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver.

Transform 84

Transform Marketers Marketing Gen Z 84

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketers 145

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Quote of the day.

Transform 117

Transform CMO Customer Acquisition Retail 117

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 71

Customer Transform Energy Health 71

Marketing Insider Group

SEPTEMBER 17, 2024

It’s like customer experience by osmosis (moving from B2C to B2B). When I listened to Tariq Shaukat, CMO of Caesars Entertainment, deliver a talk recently on customer loyalty, he explained the importance of transparency and respect for the customer in terms of how the data gathered is used to market to them.

Customer 76

Customer Transform Entertainment Real Estate 76

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 88

CMO Key Performance Indicator Transform Thought Leadership 88

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Greater standardization of metrics will likely spur more ad spending on RMNS.

Retail 128

Retail Shoppers Transform Advertisers 128

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 122

Customer B2C Transform Retail 122

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 127

Retail eCommerce Gen Z Shoppers 127

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. Click here to take the survey But Cardii foresees B2C use cases too.

Transform 122

Transform B2C New Technology CMO 122

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. Marketing penetration remains a top priority for CMOs.

CMO 100

CMO Transform Analytics Marketers 100

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Organizational transformation. Twitter wall at Opticon.

Transform 113

Transform Marketers Marketing CMO 113

Martech

DECEMBER 20, 2023

The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews different CMOs from various industries and explores their thought processes and motivations.

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Martech

OCTOBER 12, 2023

When you don’t pay it down Most digital, marketing and CX transformation initiatives assume — perhaps naively — that the enterprise knows all about its customers, with front-line staff and systems readily accessing a full “Customer 360.” In my experience, the CMO, CRO, CDO and CIO/CTO need to align here and prioritize the resources required.

Customer 128

Customer Transform B2C CMO 128

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : Both B2B and B2C? Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. EIU : The CMO function has been neglected in a lot of companies in the past, but it seems to be increasingly critical. Aditya Joshi : That’s right. Aditya Joshi : Sure.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

CMO 52

CMO Transform Retail New Technology 52

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We She credits the strong relationship she’s built with her customers—plus her focused digital transformation strategy — for this success. .

Transform 103

Transform CRM Email Marketing Retail 103

Martech

SEPTEMBER 11, 2023

Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’ A: I think AI is as transformative as the computer or telephone or email. ’ And it seems to me that AI is the key to taking that customer knowledge and using it at scale.

Customer 120

Customer Retail Real Estate Transform 120

Fractional CMO

OCTOBER 17, 2022

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Transform 52

Transform Marketers Marketing Email Marketing 52

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 120

CRM Inbound Marketing CMO Management 120

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. There is no difference really.

Content Marketing 119

Content Marketing Marketers Marketing Food 119

Marketing Insider Group

JANUARY 6, 2020

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Social Media Marketing World. March 1 – 3, San Diego, CA. August 19 – 20, Singapore.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

Health 59

Health Transform CMO Key Performance Indicator 59

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketers 67

Rock Content

JUNE 28, 2016

Dan Levi , CMO at Clear Channel Outdoor. How B2B and B2C marketing teams execute similar yet different marketing campaigns. “The feed has transformed all of us in the way we consume, discover and engage with content. Stefan Tornquist , VP of Research at eConsultancy. Penry Price , VP Marketing Solutions at LinkedIn.

Transform 40

Transform Millennials B2C CMO 40

The CMO Survey

SEPTEMBER 27, 2023

Digital Marketing Transformations Progress Slowly: Digital marketing transformations show progress post-pandemic as companies shift out of the nascent phase (from 27.1% to 24.2%), and institutionalized (7% to 12.8%) phases of the transformation journey. Senior marketing leaders continue to drive 70% of transformations.

CMO 288

CMO Transform Customer Acquisition B2C 288

Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. So Kaiser reached out to Intelligent Demand to aid in their transformation.

Transform 128

Transform Thought Leadership CMO PR 128