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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Processing.

Transform 108
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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Yeah, so I think in B2B, it's a little bit different than B2C.

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Will big tech burst the AI bubble?

Martech

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Processing. appeared first on MarTech.

Transform 124
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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! Processing.

Transform 122
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Customer experience tools and strategies: 2025 Predictions

Martech

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

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CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Litmus

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

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