Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

OCTOBER 1, 2024

CMOs must embrace experimentation, fail fast, get close to the customer, reduce internal approval cycles, and focus on fewer, more actionable metrics. The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful.

CMO 79

CMO B2C Marketing Marketers 79

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Marketing Insider Group

MARCH 22, 2021

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Tutorials and detailed product explainers. Niche product terms.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

FEBRUARY 13, 2023

B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. What Is B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Neil Patel

AUGUST 6, 2021

I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Speaking of ROI, research shows that a mere 5 percent increase in customer retention can boost your revenue by over 25 percent, depending on the industry, product, and other factors.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Marketing Insider Group

JULY 7, 2020

Turn customers into advocates after the sale with content that helps them get the most mileage out of the product of service. First, Zero In on Your Customer’s Needs. Now that you know what makes your customers tick, zero in on their needs. Whether B2B or B2C, customers want to know that you stand behind your product.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Martech

MAY 16, 2024

Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions. Yes, your CX team does the work to understand customers and provide the rest of the organization with insights about customers and their needs, preferences, expectations and jobs to be done.

Customer 133

Customer B2C Transform Customer loyalty 133

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Loyalty program status. Challenges.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

MAY 4, 2020

People who have the most knowledge about your products and services are not necessarily skilled in marketing or producing content. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Marketing Insider Group

SEPTEMBER 17, 2024

I guess there will be many definitions of what makes a company truly ‘ customer-focused.’ ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer 77

Customer Transform Entertainment Real Estate 77

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 124

Personalized Marketing B2C Customer Journey Law 124

Martech

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. Partner community : A closed community and portal dedicated to different types of official partners.

Management 103

Management B2C Customer loyalty Customer 103

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. You might see this and think that it’s skewed toward B2C brands. After all, they have more flexibility with product demonstrations and user-generated content.

Whitepaper 139

Whitepaper B2C User-Generated Marketing 139

Rock Content

SEPTEMBER 16, 2020

SaaS has become so common that 60% of corporations, local businesses , and individuals are choosing to use only web-based software products. SaaS products typically cost less to acquire and maintain. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Martech

APRIL 11, 2022

This type of customer service uses AI-enabled CRM to alert customers to developments that are of direct interest to them. These can include an upcoming product renewal, something that needs to be updated – like payment info – or repaired, and new features or options. Most of which can be handled through automated channels.

Customer 103

Customer B2C Customer loyalty CRM 103

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Search Engine Land

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. Partner community : A closed community and portal dedicated to different types of official partners.

Management 93

Management B2C Customer loyalty Promotion 93

Vertical Response

MARCH 15, 2025

The primary goals include engaging previous customers, attracting new ones, and meeting various marketing objectives. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively. Segmented and personalized email campaigns can lead to significant revenue growth.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Instead create personas of people that buy your solutions or products. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Products viewed by similar shoppers.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Target customers.

Marketing Automation Platform 122

Marketing Automation Platform Manufacturing CRM B2C 122

Adobe Experience Cloud Blog

JULY 9, 2018

Open and click-through rates (CTRs): Knowing who are engaged customers (those who open most emails and end up making purchases) versus inactive customers (who haven’t opened any emails in months) can be invaluable. How your product or service saves time, money, and resources. Re-engage customers that have been inactive.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Neil Patel

OCTOBER 5, 2020

You might, for instance, use audience insights to advertise relevant products to the right people. This boosts customer loyalty and makes people feel more of an affinity with your brand. Provide Great Customer Service. 3 Pan Up Productions — Best for Video. Increase Engagement.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Trend #5: Business professionals expect authenticity in company social media participation.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Examples of personalization in email: Product images that you recently browsed in a follow-up campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Customer Loyalty. Having a good relationship with your customers is key.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. By keeping your messaging consistent, you prove to your audience that you’re reliable, making them more likely to buy your products or services. But how long does it take to see results?

Thought Leadership 129

Thought Leadership Marketing Marketers Marketing Strategy 129