Martech

JULY 26, 2024

B2C, B2B and B2B2C). Ecommerce platforms handle both web and mobile app banking services. Email marketing solutions are required but should not be overutilized. Email marketing solutions are required but should not be overutilized. Here is what we found: Martech is used very differently across industries.

Pharmaceutical 117

Pharmaceutical CRM B2C eCommerce 117

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). If youve ever wondered, "when is the best time to send emails?" Best Time to Send Emails by Day of the Week Now, lets dig into daily specifics. Sound familiar? Timing matters. youre not alone.

B2C 104

B2C Analytics Entertainment eCommerce 104

Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. Create an Email Newsletter Effort Impact Budget Moderate Moderate Free to low A monthly or weekly email newsletter is one of the easiest ways to stay connected to your audience. Have a B2C small business?

Marketers 86

Marketers Marketing User-Generated Promotion 86

Martech

MARCH 19, 2025

Likewise, in Omnisend’s “AI in Ecommerce: Trust, Privacy, and Consumer Perspectives,” 58% of consumers worry about how AI handles their data, and 39% have abandoned purchases due to frustrating AI interactions.

Transform 93

Transform eCommerce Customer Product 93

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

eCommerce 52

eCommerce Price User-Generated CRM 52

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Campaign Monitor

MAY 30, 2025

1) Campaign Monitor by Marigold – The #1 SendGrid alternative in the market right now 4.7/5 5 (1000+ reviews) Campaign Monitor by Marigold stands out as the premier email marketing solution, offering a perfect balance of powerful features and intuitive usability. But the best thing?

eCommerce 40

eCommerce Price CRM User-Generated 40

Campaign Monitor

MAY 30, 2025

We’ve tested 18 alternatives that might be a better fit for your email marketing needs. 5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5 5 (13000+ reviews) Constant Contact Event marketing Built-in event management $12/month 4.1/5 Let’s go. (TL;DR)

Price 40

Price eCommerce User-Generated CRM 40

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty?

Marketers 116

Marketers Marketing Customer loyalty Price 116

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Email and SMS marketing. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

FEBRUARY 19, 2025

Dig deeper: Email deliverability: What you need to know That’s true for any ecommerce brand but especially for a seasonal retailer. Your email isn’t that important Not every email, that is, and not to every subscriber. Many email marketers think their emails are works of art.

Retail 117

Retail Copywriting eCommerce CRM 117

Hubspot Marketing

APRIL 14, 2025

Thats a slick feature for retail or ecommerce brands. Backstroke deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns. Firefly creations also come with licenses for commercial use.

Branding 113

Branding User-Generated Price eCommerce 113

Martech

MAY 27, 2025

. “The constant and unpredictable reversals and adjustments of tariffs lack consistent context, meaning consumers don’t know how to properly plan for their immediate budgetary future, much less a long-term one,” said Greg Zakowicz, senior ecommerce expert at marketing automation company Omnisend.

Branding 114

Branding Gen Z Price Retail 114

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Your cart abandonment emails need to not only look good on mobile but also enable your customers to complete the actions from the phone as well (so don’t forget your mobile website, either). When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 120

B2C eCommerce Retail Shoppers 120

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 117

B2C Automobile Marketing Automation Platform Retail 117

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The post How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales appeared first on MarTech.

eCommerce 124

eCommerce Price Shoppers Customer 124

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform 82

Transform eCommerce Retail Entertainment 82

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Adobe Experience Cloud Blog

JUNE 27, 2018

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.

B2C 133

B2C Thought Leadership Marketers Marketing 133

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 136

eCommerce Law Shipping B2C 136

Hubspot Marketing

OCTOBER 13, 2022

This is one of the many reasons that email marketing is such an efficient strategy. In order to handle the volume of emails you’ll be sending out, you need to enlist the help of an email service provider (ESP). Email Service Providers. ActiveCampaign is an email service provider focused on customer retention.

Price 142

Price B2C Email Marketing eCommerce 142

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Litmus

JUNE 23, 2022

Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? This focus on data privacy has impacted both B2B and B2C marketing. Customer-centric data privacy policies — like the General Data Protection Regulation ( GDPR ) and The California Consumer Privacy Act (CCPA) — apply to both markets.

B2C 70

B2C Gen Z Millennials Email Marketing 70

Martech

SEPTEMBER 12, 2023

What parts of your email design are holding your customers back from converting? Business email address Subscribe Processing. The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech. Get MarTech! In your inbox.

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Neil Patel

AUGUST 6, 2021

That’s why customer retention is crucial to growing your Ecommerce business. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. 5 Customer Retention Strategies and Corresponding Tools for Ecommerce Companies.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Sprout Social

JANUARY 26, 2023

How does referral marketing work Referral marketing encourages customers to promote a company’s products or services in exchange for some type of reward. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Here’s a quick breakdown of both strategies.

Gen Z 145

Gen Z B2C Shipping Marketers 145

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 119

Customer B2C Transform Retail 119

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. Email Marketing. 56% of companies said they would increase their email marketing budget.

B2C 145

B2C Marketers Marketing Influencer Marketing 145

Neil Patel

AUGUST 18, 2020

Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. And who better to do that than an agency specializing in eCommerce?

Non-Profit 145

Non-Profit eCommerce B2C Advertisers 145

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Neil Patel

JUNE 23, 2020

Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Marketing Types. Lesson #2: Additional Marketing Channels.

B2C 145

B2C SEO Marketers Marketing 145

Litmus

SEPTEMBER 14, 2022

Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. B2C newsletter examples. See the full email on Scope.

Gen Z 93

Gen Z B2C Non-Profit eCommerce 93