The CMO Survey

NOVEMBER 12, 2024

B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Across industries, Education (25.3%), Banking / Finance / Insurance (14.8%), and Healthcare organizations (9.8%) achieved the most growth, while Mining / Construction (-20%), Retail / Wholesale (-5.8%), and Communications / Media (-4.9%) all shrank.

CMO 173

CMO Finance B2C Marketing 173

Hootsuite

OCTOBER 2, 2024

Colleges and universities are just now starting to offer social media training, and most social media managers have no formal education in the field. You could also consider allocating an education budget to each employee per year so that they can select the training that makes the most sense to them. for B2C brands.

B2C 115

B2C CMO Copywriting Analytics 115

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. But at the same time, use these opportunities to educate your own team and the powers that be that email isn’t a simple dollars in, dollars out channel. Source: The State of Email Report Why is that?

B2C 103

B2C Finance Fashion Customer Journey 103

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Dig deeper: YouTube adds new shopping features to increase seller revenue 2.

Gen Z 115

Gen Z B2C Transform Millennials 115

Sprout Social

DECEMBER 12, 2024

The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. The company proves even highly technical brands can find their niche on TikTok when they share product education content thats fun, relatable and approachable, and puts people at the forefront.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

DECEMBER 27, 2024

Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

verse.ai

JUNE 3, 2025

Steps to implement lead scoring Why does lead scoring matter for B2C teams? Why does lead scoring matter for B2C teams? While lead scoring is beneficial for any industry in B2B and B2C, its especially useful for businesses with longer sales cycles and/or higher-priced items.

B2C 59

B2C CRM Customer Acquisition Price 59

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Start by defining your buyer persona.

Transform 94

Transform Marketing Marketers Gen Z 94

Martech

FEBRUARY 7, 2025

My career has taken me to companies in higher education, B2B SaaS and hospitality. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. Looking back, it has been great so far.

Non-Profit 109

Non-Profit B2C Education Promotion 109

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. However, nearly half of their purchases are offline and in stores (and no, it isnt all grocery shopping).

Gen Z 108

Gen Z Transform Health Entertainment 108

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. Compared to other industries, B2B SaaS relies heavily on digital touchpoints to attract, educate, and convert customers across a longer buying process. Better for brand awareness, especially for freemium or B2C models.

Customer Acquisition 65

Customer Acquisition User-Generated Customer loyalty Marketing 65

Businesses Grow

AUGUST 12, 2024

Research firm System1 evaluated 57,000 television ads and found that 48% of B2C advertisements were dull — consumers registered no emotional response by the end of the ad. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands.

Social Media Marketing 75

Social Media Marketing B2C Marketing Marketers 75

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Hubspot Marketing

JUNE 30, 2025

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

Management 111

Management Inbound Marketing Marketing Marketers 111

Hootsuite

JULY 18, 2025

B2B or B2C doesn’t matter Instead of starting with preconceptions about what a B2B or B2C audience wants, always start with what you know to be true: you’re marketing to people. But we also have teams in place that specialize in taking apart what we shoot and re-engineering it for each platform: short-form, vertical, horizontal, etc.”

B2C 61

B2C Non-Profit Education Entertainment 61

AWeber

MAY 22, 2025

Factors like industry, audience (B2B or B2C), and your goals matter, but these data-driven recommendations are a great starting point. For B2C/ecommerce: Weekdays between 9:0011:00 AM or Sundays around 8:00 PM can boost engagement (particularly offers). Best Time to Send Emails by Day of the Week Now, lets dig into daily specifics.

B2C 104

B2C Analytics Entertainment eCommerce 104

Martech

DECEMBER 17, 2024

Use a less promotional tone, and replace it with educational content and value-driven messaging. Adopt an AI-conscious writing style, focusing on clear and concise messaging. Another thing you should already be doing.) Your content planning has to have more non-promotional content. Measure, measure, measure.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Martech

SEPTEMBER 20, 2024

Give them a full scope of what that is and rapidly educate them about that and who has access to the data internally as well.” “Let them know what the solution is, what data is in there, if there are certain things that are confidential in there,” he said.

Law 124

Law Fashion Communications Management 124

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful.

CMO 79

CMO B2C Marketing Marketers 79

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. In contrast, B2C buying committees are much smaller — often including just one decision-maker. In contrast, B2C sales cycles can take less than a day.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. You can quickly build ROI calculators, quizzes, and savings estimators — interactive content that also educates prospects on your value and makes it feel real.

Branding 91

Branding Price CRM Marketing 91

Martech

JULY 9, 2025

Dig deeper: Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) That’s why B2B marketing should seek to empathize, educate and inspire. Dig deeper: Time to First Value: The CX metric you can’t afford to ignore In marketing, whether B2C or B2B, transformation is key.

Transform 60

Transform Branding B2C Education 60

SocialPilot

JUNE 18, 2025

Social media allows you to educate, nurture, and build trust with potential buyers before they’re ready to purchase, and no massive ad budgets are required. “To This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver.

Real Estate 59

Real Estate Transform User-Generated Education 59

Backlinko

JULY 1, 2025

Pet supplement brand Adored Beast Apothecary’s newsletter is a great example of how to mix education with subtle promotion. For example, this issue opens with fun, educational content on dog behavior. It’s a smooth transition from education to solution. (So Have a B2C small business?

Marketers 85

Marketers Marketing User-Generated Promotion 85

Set Up

FEBRUARY 25, 2025

Investing in inbound marketing for Agencies like creating educational content and value-driven resources attracts potential Clients without the high costs of traditional lead generation. After observing numerous Client-Agency selection processes firsthand, we know what it takes to make your Agency stand out. #3

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. saying they never use it professionally.

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Hubspot Marketing

JULY 22, 2024

If you‘re a B2C business, simply include some of your customer’s best quotes tied with your best value products. Topicals Topicals is a skincare company that provides products and education to help people target and learn about flare-ups. If you're a B2B business, have a testimonial from the most prominent client on your profile.

Fashion 108

Fashion Energy Price Product 108

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Unlike industries with shorter sales cycles, manufacturers must build trust over time through educational and technical content that speaks directly to engineers, procurement teams, […]

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

Transform 56

Transform Finance B2C Whitepaper 56

Lusha

JULY 21, 2024

Tailor your lead nurturing efforts to each stage: Awareness Stage: Focus on educational content that answers their questions and helps them understand their problem. For example, a company with a complex B2B sales cycle might have a lower conversion rate than a B2C company with a shorter sales cycle.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

DECEMBER 30, 2024

Williamson explained: On the one hand, educated adoption decisions can help ensure that your AI investments are delivering the value you expect, whether thats improving CX, driving operational efficiency, supporting contact center agents, or other goals.

Transform 113

Transform CMO Retail CRM 113

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. saying they never use it professionally.

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

Power Digital Marketing

JUNE 3, 2025

Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Invest in Webinars and Virtual Events for Lead Generation Host educational webinars, industry panels, and live demos to attract engaged prospects. Segment lists based on industry, company size, and buyer intent to increase conversion rates.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. Education Big shift: From degrees to dynamic learning The value of a degree is no longer built to last. To meet this shift, education providers are betting on personalized learning paths. In education, personalization is not a future state. Email: See terms.

Manufacturing 56

Manufacturing Transform Education B2C 56

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 68

Transform B2C Influencer Marketing Marketing 68