Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 123

B2C eCommerce Retail Shoppers 123

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent , which is an astounding 3,800% ROI, making it one of the most effective options available. Email marketing stats. 93% of B2B marketers use email to distribute content.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. The one-size-fits-all approach doesn’t work in email marketing.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 127

Email Marketing B2C Law Marketers 127

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again!

Email Marketing 141

Email Marketing B2C Marketers Marketing 141

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting 84

Copywriting B2C Energy Price 84

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 87

B2C User-Generated Email Marketing CRM 87

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. As we discussed above, we believe that data-driven marketers will win in 2023. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 113

Email Marketing eCommerce Marketers Marketing 113

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B vs B2C Marketing. for b2b marketing.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 89

B2C Customer loyalty Email Marketing Place 89

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing? The solution?

Manufacturing 55

Manufacturing B2C Thought Leadership Marketers 55

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Hubspot Marketing

OCTOBER 18, 2024

So, marketing is key to making sure the right audience is there to hear your message. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Integrate with your marketing tracking.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 128

B2C Marketing Automation Platform Gen Z Whitepaper 128

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Give me that ROI!

Gen Z 78

Gen Z Market Trends Affiliate Marketing Marketers 78

Adobe Experience Cloud Blog

JUNE 27, 2018

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.

B2C 133

B2C Thought Leadership Marketers Marketing 133

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Successful strategies integrate both inbound and outbound marketing to build a steady pipeline of qualified leads.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Litmus

AUGUST 14, 2023

We recognized early on that testing emails before sending was crucial, and that’s why we expanded our focus to make the entire email workflow seamless, including building, designing, collaborating, gaining approvals, analyzing performance, and personalization for better business outcomes.

Email Marketing 81

Email Marketing Transform Shoppers B2C 81

Rock Content

NOVEMBER 22, 2023

Running a SaaS company differs from running a regular B2C or B2B brand. So, you can’t apply the same marketing strategies and expect them to work. One primary example of this is email marketing , which looks far different for a SaaS company than other types of businesses.

Email Marketing 52

Email Marketing Marketing Strategy B2C Marketers 52

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. The email marketing platform MailChimp offers a variety of classes via SkillShare. Free courses include Getting Started with Online Marketing, which encompasses 14 short videos led by Allyson Van Houten , product marketing lead at MailChimp.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

Marketing Strategy 94

Marketing Strategy B2C CMO Marketers 94

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketers 59

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Intent makes the difference.

B2C 134

B2C Whitepaper CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. 1 marketing initiative for 2010. B2C websites may be able to focus content solely on product information.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketers 84