Neil Patel

OCTOBER 8, 2020

For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. But a consistent weekly plan enables your team to establish a routine and consistently finish their tasks.

Transform 145

Transform Marketers Marketing Millennials 145

Backlinko

JUNE 4, 2024

billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion DIY & Hardware $201.8 billion Eye-Wear $23.48

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Welcome Software

OCTOBER 10, 2022

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This quote from the report struck me as particularly important.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This quote from the report struck me as particularly important.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : Lifestyle, entertainment, B2C brands. Best for : DIY, fashion, and lifestyle brands. Aidan Brannigan 3. Are they more formal or casual in communication?

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. However, even B2C companies can get value from LinkedIn depending on your target audience. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Marketing Insider Group

JULY 1, 2020

What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. In the B2C sector, content marketing is just as important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Develop a series of Tweets or Threads about the importance of sustainability in fashion. Pretend you are the CEO of an outdoor fashion brand.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. Advertising.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. For example, the fashion industry does well with Instagram’s visual features. Your audience’s preferences should also guide your channel strategy.

PR 113

PR Customer loyalty User-Generated SEO 113