SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Hubspot Marketing

OCTOBER 11, 2024

Table of Contents What is B2B2C marketing? Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers.

Manufacturing 133

Manufacturing B2C eCommerce Marketing 133

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. Dig deeper: Why influencer marketing is critical in B2B Email: Business email address Sign me up! The post 6 things to look for in a B2B influencer appeared first on MarTech. Processing.

B2C 122

B2C CMO Entertainment Influencer Marketing 122

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 115

B2C CMO Copywriting Analytics 115

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 108

Gen Z Transform Health Entertainment 108

Hubspot Marketing

APRIL 15, 2025

How Content Creators & Marketers Are Earning ROI on TikTok Influencer Marketing Excellence TikTok has established itself as the leading platform for influencer marketing ROI. I believe we're just seeing the beginning of the TikTok influencer ecosystem.

Social Media Marketing 89

Social Media Marketing Marketing Marketers Influencer Marketing 89

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (00:38.69) So let's define influencer marketing.

Transform 68

Transform B2C Influencer Marketing Marketing 68

Martech

APRIL 9, 2025

Dig deeper: How influencer marketing became an essential marketing channel The growing shift to influencer marketing: Scalability and authenticity Influencer marketing has shifted the endorsement landscape from exclusive deals with global celebrities to partnerships with creators who have loyal followings on YouTube, TikTok, Instagram and beyond.

Fashion 96

Fashion Influencer Marketing PR Entertainment 96

Neil Patel

JUNE 25, 2025

My research shows that banner ads are the least trusted of all paid media formats, underperforming search and influence ads significantly. Influencer marketing has a trust score of 75 compared to 16 for banner ads. Social media ads aren’t just for B2C brands, either.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Hubspot Marketing

FEBRUARY 25, 2025

A well-constructed marketing funnel can attract all kinds of people, but if youre grabbing the wrong crowd, youre wasting time and money. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Part of this process is defining your marketing channels.

Transform 94

Transform Marketing Marketers Gen Z 94

Search Engine Land

SEPTEMBER 16, 2024

For B2C marketers, evaluate your influencer marketing strategy. While Google remains a crucial platform, explore other channels to diversify your advertising efforts: Consider increasing your presence on platforms like Bing, Amazon , or industry-specific ad networks.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Sprout Social

JUNE 5, 2025

Influencer Cost Per Lead and Influencer Cost Per Action While both Influencer Cost Per Lead (CPL) and Influencer Cost Per Action (CPA) are crucial for showing the ROI of your influencer collaborations, the core difference boils down to what you’re trying to achieve.

Thought Leadership 79

Thought Leadership Finance B2C Communications 79

Martech

JANUARY 20, 2025

Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Influencer Marketing Platforms (AspireIQ, Upfluence): To connect with influencers who can share our brand story. Encourage them to share their experiences on their platforms. Tools needed.

Brand Management 110

Brand Management User-Generated Marketing Marketers 110

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.

Influencer Marketing 68

Influencer Marketing Management Branding Marketing 68

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Here’s how different sectors harness the power of social media to their advantage.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. The influencer thanks the brand for the product and posts about it.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Martech

SEPTEMBER 19, 2024

SocialPubli’s Brand Detector streamlines the process of evaluating influencers by analyzing their content and interaction trends. It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns.

User-Generated 64

User-Generated Customer Journey Analytics Management 64

Martech

MAY 8, 2025

Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform. Supervisor agents coordinate tasks among other agents, perform data analysis based on previous interactions, generate reports, and highlight trends or potential risks identified in customer conversations.

Transform 85

Transform User-Generated Law Communications 85

Martech

APRIL 7, 2025

Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry? Both deals highlight the increasing importance of first-party data, stricter privacy regulations and the response to the decline of third-party cookies.

Advertisers 75

Advertisers Advertising User-Generated Influencer Marketing 75

Hubspot Marketing

APRIL 7, 2025

Meanwhile, marketing a B2C product is much more about Google Merchant Center than Google Search Console. That's why influencer marketing works. AI Overviews source a lot of citations from YouTube or LinkedIn, he tells me. Its] a completely different playing field and [theres] completely different ways to win.

SEO 89

SEO Real Estate Shipping B2C 89

Martech

JANUARY 15, 2025

AI startups and social media innovation Were already seeing AI features being incorporated across the marketing tech stack, said Natalie Silverstein, Chief Innovation Officer at influencer marketing company Collectively. I expect to see some major improvements and even some totally new leap-frog startups emerge.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Martech

JULY 9, 2025

Pride-related marketing was cut bigly Numbers from June show the scope of these changes. An analysis of social media content and ad campaigns over the last twelve months by influencer marketing firm Buzzoole found a 21% decrease in content related to diversity and inclusion compared to the previous year.

Branding 78

Branding Influencer Marketing Advertisers Advertising 78

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 123

Gen Z Law B2C Entertainment 123

Martech

SEPTEMBER 27, 2024

This prohibition is limited to situations in which the buyer knew or should have known that the indicators were fake and misrepresent the buyer’s influence or importance for a commercial purpose. You could get the insights opinions directly from consumers.

Influencer Marketing 122

Influencer Marketing Management Promotion Advertising 122

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 134

B2C Market Trends Marketing Marketers 134

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 120

B2C eCommerce Retail Shoppers 120

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Neil Patel

JULY 27, 2021

Why eSports Marketing? Why would a B2C business want to choose eSports marketing over another strategy? First, marketing in eSports allows you to reach a dedicated and engaged audience. 6 B2C eSports Marketing Strategies to Try. What brands should consider eSports marketing campaigns? It might be.

B2C 145

B2C Advertisers Advertising Marketing 145

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. 4 Reasons You Should Act on Influencer Marketing. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. You can rock your quirks with others doing the same at Content Marketing World 2019 in September.

B2C 102

B2C Content Marketing Food Transform 102