Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). This session will be of particular value to medium and large businesses.

B2C 113

B2C Traditional Marketing Marketing Marketers 113

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Best for: Businesses across industries that have advanced data management capabilities and processes.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 116

Customer B2C CMO Customer Journey 116

Martech

JANUARY 6, 2025

They are essential tools when managing: Mergers and acquisitions. Executives and department managers usually receive a master document with every set of FAQs. At product launches, we rely on the product manager. FAQs still appear frequently on both B2C and B2B websites. T When should FAQs be developed?

B2C 131

B2C Communications Marketing Marketers 131

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 123

Marketing Strategy B2C Finance Analytics 123

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 116

B2C Automobile Marketing Automation Platform Retail 116

Vertical Response

NOVEMBER 10, 2024

Using Preference Centers Implementing a preference center allows subscribers to manage their email frequency, leading to higher engagement. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

B2C 123

B2C SEO User-Generated Industry Insights 123

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. The new iPhone 16 with Apple intelligence is just the beginning.

Transform 125

Transform B2C CMO New Technology 125

Martech

SEPTEMBER 12, 2024

In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C.

Transform 116

Transform B2C Manufacturing Finance 116

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1%

B2C 114

B2C Advertisers Advertising Content Marketing 114

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 113

Transform User-Generated B2C Management 113

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Budget management, 31%. Travel inspiration, 43%. Local food recommendations, 43%.

Retail 93

Retail B2C User-Generated Food 93

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva.

B2C 113

B2C Energy User-Generated Retail 113

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 87

B2C Social Media Marketing User-Generated Entertainment 87

Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9% Tools like Jira and Aha!

B2C 76

B2C CRM Marketing Automation Platform Management 76

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. Helpful tools and resources With the advancements in technology and AI, there are now many resources that can make the audit process more manageable. Let’s consider a couple of examples to clarify.

CRM 115

CRM Thought Leadership Finance Shipping 115

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Many B2B buyers do research online before speaking, even with a trusted account manager.

Customer 112

Customer Customer Journey B2C Management 112

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 124

Branding B2C Management Product 124

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. My career has taken me to companies in higher education, B2B SaaS and hospitality.

Non-Profit 108

Non-Profit B2C Education Promotion 108

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Martech

JULY 19, 2024

We have a global asset management business, we have a retirement business that operates in the U.S. That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. “Our business model is mixed,” Downing explained. “We have three main business units.

B2C 110

B2C Customer Management Place 110

Martech

APRIL 28, 2025

Bridging physical and digital industry ecosystems I often focus on B2B, but Michaels yep, the arts and crafts retailer just capitalized on a mind-blowing opportunity other B2C retailers might have missed: creating an integrated ecosystem where physical and digital assets amplify each other.

Transform 114

Transform Gen Z Manufacturing Millennials 114

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Some platform partnerships provide account management and martech support if you prefer not to manage both.

Branding 114

Branding B2C Advertisers Advertising 114

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 79

CMO B2C Marketing Marketers 79

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

FEBRUARY 20, 2025

The platform allows users to define and adjust audience targets instantly, update models every five minutes based on trends activate audience models through any demand-side platform (DSP) or as a managed service. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

User-Generated 93

User-Generated B2C Analytics Information Technology 93

Litmus

OCTOBER 29, 2024

Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. Highlights include: Over time, brands focusing on managing quality and frequency at scale will gain more engaged subscribers because they’ve built stronger relationships.

Copywriting 84

Copywriting B2C Energy Price 84

Sprout Social

DECEMBER 12, 2024

The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Like this video, where viewers spend a day with a Communications Manager at Cisco in London. The play: Theres a place on social for brands of all industries, even on networks typically dominated by B2C companies.

Gen Z 92

Gen Z Branding Retail Education 92

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Welcome Software

MAY 4, 2025

Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. B2C-first means limited scalability.

B2C 52

B2C Manufacturing eCommerce Transform 52