Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s look at some of the data points that are now accessible to help drive a strategy for B2C marketers.

B2C 126

B2C Real Estate Marketing Marketers 126

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 9 Stats That Will Make You Want to Invest in Content Marketing.

B2C 87

B2C Content Marketing Education Customer loyalty 87

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

Pharmaceutical 113

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 113

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

The CMO Survey

SEPTEMBER 27, 2023

Impact of Influencers Continues to be Weak: While marketers’ current use of influencers (5.9%) has not reached the 7.5% high in June 2020 (pandemic), influencer usage in marketing strategy is expected to grow by 109% in three years to reach 12.2% of marketing budgets. in Spring 2023. increase.

CMO 288

CMO Transform Customer Acquisition B2C 288

Rock Content

JUNE 4, 2020

When I led Content Marketing strategy for the IT Division of Schneider Electric, we selected five personas. They covered most of our customers: Data Center Professionals, IT Professionals, IT Resellers, Facility/Plant Managers, and C-Level Executives. Plus, more than five personas may bring serious cost challenges.

B2C 75

B2C Finance Transform eBook 75

Marketing Insider Group

MARCH 18, 2021

The more specific you are about defining your audience, the more effective your social media strategy will be. B2C professionals, on the other hand, might zero in on more personal buying patterns and interests. Establish a Marketing Calendar. Social Media Marketing Reach 2022, Statista Research (January 2022). Sources: S.

Social Media Marketing 142

Social Media Marketing Marketing Strategy Thought Leadership B2C 142

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles. Fuel for your marketing strategy.

Customer 101

Customer B2C Transform Retail 101

Search Engine Land

OCTOBER 19, 2023

“We need to better equip our marketing teams with the right AI training and resources. A better understanding of AI and its applications is pivotal to harnessing its capabilities for our marketing strategies and unlocking its full potential,” Ho said. B2C companies. More tools, more confusion. Register for free here.)

CMO 118

CMO B2C Education Marketing 118

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 104

Customer Journey Marketing Automation Platform Marketing Marketers 104

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

SEO 119

SEO Non-Profit B2C CRM 119

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 135

Branding Fashion Gen Z B2C 135

Martech

SEPTEMBER 9, 2022

ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. Services offered by Slalom include marketing and CX applications for the AIQ CX Hub. Research, marketing strategy and use case development are all part of Slalom’s services. Read next: Implementing a CDP? Get MarTech! Why we care.

Customer 104

Customer B2C Analytics Advertising 104

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 131

B2C CMO Energy Marketing 131

Martech

MAY 8, 2024

Tap into new techniques to ensure comprehensive measurement To offer a complete understanding of marketing impact, you must improve current attribution methods and invest in new measurement approaches. Focus on utilizing full-life-cycle closed-loop measurement to effectively quantify the impact of marketing strategy and sales interactions.

B2C 105

B2C Marketing Mix Marketing Strategy Customer 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. Are you trying to expand into new markets?

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B vs B2C Marketing. for b2b marketing.

B2C 144

B2C Social Media Marketing Marketing Marketers 144

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. ConsumerAffairs.

B2C 127

B2C User-Generated Entertainment Management 127

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 109

Transform B2C Finance Affiliate Marketing 109

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. One intermediate course is titled Social Media Strategy – From A to Z.

Education 99

Education Marketing Strategy Branding Energy 99

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people.

Gen Z 120

Gen Z B2C Shipping Marketing 120

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn. notionhq New profile, who dis?

Gen Z 97

Gen Z User-Generated Entertainment Millennials 97

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. LinkedHelper also has a great lists manager that allows you to build lead generation funnels. #4.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. So, what should B2B marketers do?

B2C 96

B2C Health Marketing Marketers 96

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 80

Marketing Strategy Marketing Marketers B2C 80

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing Strategy 88

Marketing Strategy Content Marketing B2C Marketing 88

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

CRM 92

CRM Inbound Marketing CMO Management 92

Search Engine Land

SEPTEMBER 25, 2023

Industry-specific tailoring To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Optimizing for search throughout the entire customer journey The customer journey process intricately branches into six well-defined stages, each necessitating a tailored marketing strategy.

Customer Journey 133

Customer Journey SEO Customer Logistics 133

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Phygital marketing optimizes the experience for B2B customers as well.

Gen Z 142

Gen Z Manufacturing Transform B2C 142

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies. Sign up today.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Martech

JANUARY 31, 2022

Email marketing can cause inbox fatigue.” noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether.

Transform 91

Transform B2C Law Customer loyalty 91

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all. Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations.

B2C 134

B2C Thought Leadership Retail Promotion 134

Martech

APRIL 22, 2022

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI. Better data management. Examples of artificial intelligence in marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. If you do well, let them know.

Transform 83

Transform B2C Marketing Marketers 83

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. This is essential because it allows you to respond to mentions.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52