Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. Marketers often need to appeal to each stakeholder. In contrast, B2C buying committees are much smaller — often including just one decision-maker.

Manufacturing

Martech

SEPTEMBER 19, 2024

And there’s a risk in alienating customers, a study by IAB and market research consultancy Alter Agents found. Nearly all (96%) of 300 marketers surveyed said they found commerce video ads effective at driving purchases.

Retail

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Due to immense competition, marketers are pursuing digital ad channels at the cutting edge of consumer engagement. Why we care.

Advertisers

Backlinko

MARCH 25, 2025

Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate

Animalz blog

JUNE 24, 2025

Check out other episodes in the season here Links and Resources From the Episode How to Take Over the World (podcast by Ben Wilson) (02:06): Aditya’s favorite history and leadership podcast, which inspires his approach to marketing. We build B2C customer engagement platform. And it’s very much B2C marketing.

B2C

The Marketing Journal

APRIL 4, 2025

Enrico Foglia, director of the Regenerative Marketing Institute interviews them for The Marketing Journal. Philip Kotler andChristian Sarkar have worked on the Wicked 7 Project for the past five years. Their latest book seeks to explain how the worlds most urgent problems are interconnected.

Market Research

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings. cmicontent. Click To Tweet. Click To Tweet.

B2C

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research

Rock Content

APRIL 25, 2023

When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art. What Is B2C Copywriting? B2C copywriting speaks directly to the B2C audience, which is the consumer. There’s a lot of pathos in B2C writing. So how can you write killer B2C content?

Copywriting

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing.

Market Research

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO.

SEO

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place

The CMO Survey

OCTOBER 8, 2018

Marketing Spending Grows Across Sectors All sectors are enjoying marketing spending growth, but the B2C sector has the lowest increase, with a 4.3% rise for B2C Products and 4.4% rise for B2C Services over the next 12 months. That is likely because the B2C market is mature and may be bracing for a China trade war.

CMO

Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

Content Marketing

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull.

Whitepaper

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This plus market research and competitive analysis can uncover how to position yourself. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content.

Branding

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

Transform

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing

Adobe Experience Cloud Blog

JANUARY 3, 2014

Do market research on the purchasing path of your most valuable customers, and you’ll get an idea of the path you want to create. Segment your leads , and market to each segment with relevant content. In B2B, that entails lead scoring; in the B2C world, it means other kinds of scoring – who is a valuable, lifetime customer?

Customer

Neil Patel

MAY 3, 2021

This should work well for anyone who is in a B2C environment. This is also a powerful way to conduct market research in a short amount of time. You can do a few things to get market research in such a short amount of time with such little effort. Simple to Engage. Use Polls to Encourage Engagement.

User-Generated

Adobe Experience Cloud Blog

JANUARY 3, 2014

Do market research on the purchasing path of your most valuable customers, and you’ll get an idea of the path you want to create. Segment your leads , and market to each segment with relevant content. In B2B, that entails lead scoring; in the B2C world, it means other kinds of scoring – who is a valuable, lifetime customer?

Customer

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? and How will social media marketing help achieve them? And that social segment is key.

Social Media Marketing

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper

Content Marketing Institute

OCTOBER 22, 2017

Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing

Content Marketing Institute

JUNE 26, 2018

In B2C service reviews, TripAdvisor and Yelp allow you to embed reviews at no charge. Focus on landing pages with the most traffic or the best leads to conversions. Content based on third-party review sites adds a level of credibility, says @AusmericanGirl. Click To Tweet. Embedding from B2B review sites may be open only to paid customers.

Law

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Conducting market research.

Marketing

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. What do you want to achieve with your Facebook contest?

User-Generated

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . This piece originally appeared in Venture Beat. In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. .

CRM

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points. Tracking keywords and phrases they use on search engines, as well as social media market research are good places to start.

Customer Journey

Rock Content

AUGUST 15, 2023

Companies rely on firsthand market research, data collection, and interviews that help explain the benefit of a product and its value to the user. While B2C thrives with shorter content, B2B audiences usually accepts log-form content better. Longer content may not always work in B2C, but it really shines in the B2B sphere.

Whitepaper

The CMO Survey

APRIL 19, 2019

Over time, marketers appear to be shifting away from new product/service development toward existing market penetration, with the percentage spend on penetration reaching a two-year peak. Marketers reported that they are spending 10.4% of their budgets on this goal.

CMO

Sprout Social

JANUARY 25, 2022

And with the support of social media market research , they also help brands in other ways. Pro tip : if you have distinctively different personas – such as, if you serve both a B2C and B2B market – then you might want to set up different customer journey maps. The customer experience is more important than ever.

Customer Journey

Hootsuite

APRIL 11, 2022

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team. Collect feedback.

Retail

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Is your customer an individual (B2C) or an entity (B2B)?

Customer

Content Marketing Institute

JANUARY 16, 2018

55% of UK marketers will stop less successful tactics to concentrate on those with better results. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Discontinue some less successful activities to concentrate on those that yield the best results (55% of the total U.K.

Content Marketing