Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Some were B2C, many were B2B. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Are you kidding?

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. The post How AI is radically reshaping marketing budgets appeared first on MarTech.

B2C 114

B2C Traditional Marketing Marketing Marketers 114

Hubspot Marketing

NOVEMBER 5, 2024

Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization? But, conversations are what the goals should always be with marketing.”

B2C 126

B2C Millennials Customer Journey User-Generated 126

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. In fact, it's a top one across the board.

Social Media Marketing 93

Social Media Marketing B2C Non-Profit Influencer Marketing 93

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

B2C 132

B2C Communications Marketing Marketers 132

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Set Up

AUGUST 27, 2024

This mindset has allowed me to match marketers with the right agencies, ensuring a strategic fit that benefits both parties. Many Agencies often focus heavily on B2C tactics to attract Clients. By understanding these metrics, Agencies can refine their ICP and optimize their marketing strategies to resonate with high-value prospects.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Aspiration Marketing

OCTOBER 10, 2023

Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger.

Content Marketing 288

Content Marketing B2C Social Media Marketing Marketing 288

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketing 264

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. B2B marketing leaders play a pivotal role in this shift. The shift to value-based marketing The B2B landscape is evolving. Processing.

Customer 110

Customer B2C Marketing Marketers 110

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. They dont tell you what part of the creative is connecting with people. A common barrier?

B2C 125

B2C New Technology Analytics Communications 125

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 118

Customer B2C CMO Customer Journey 118

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? ” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. People don’t seem to be sure about what works any more.

Marketing 122

Marketing Marketers Advertisers Advertising 122

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This is generally one of best types of B2B influencer marketing for driving sales. What you do, say, etc.,

Influencer Marketing 109

Influencer Marketing Branding B2C Marketing 109

Hubspot Marketing

NOVEMBER 26, 2024

Art and marketing are made for each other, and this week’s master proves that. In the venn diagram of art, pop culture, and marketing, Matt Zaremba lives smack in the bullseye. And ideally, they'll see pieces of themselves in your marketing then, too. And ideally, they'll see pieces of themselves in your marketing then, too.

Fashion 107

Fashion B2C Marketing Marketers 107

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. In short, tactics without strategy are just guesswork.

CRM 116

CRM Thought Leadership Finance Shipping 116

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. Marketing strategies can leverage location-aware search to drive both online and offline conversions. While 53% of U.S.

Customer 116

Customer B2C Customer Journey Communications 116

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

CMO 78

CMO B2C Marketing Marketers 78

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

Transform 117

Transform B2C Manufacturing Finance 117

Vertical Response

NOVEMBER 10, 2024

Many email marketers prefer a weekly schedule, impacting overall engagement rates. Over-emailing Pitfalls Over-emailing is a major concern for email marketers because it can lead to negative perceptions and disengagement from subscribers. Most consumers prefer receiving monthly emails rather than more frequent communications.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 289

New Technology CMO B2C Marketing 289

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Email Marketing 124

Email Marketing Marketing Marketers CMO 124

Chief Martec

MAY 2, 2025

In our study of 96 martech and marketing operations leaders, 87.5% reported these tools are now widely used in their marketing department. Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% So what are marketers doing with these integrations?

B2C 78

B2C Fashion CRM Marketing 78

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. Dig deeper: Why influencer marketing is critical in B2B Email: Business email address Sign me up! ” But just who is “that guy”? Picking the latter is as much a matter of budget as judgment. Processing.

B2C 122

B2C CMO Entertainment Influencer Marketing 122

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. However, they have great potential to simplify and scale TikTok marketing. Key features: Digital Avatars: Tell your stories with customizable AI avatars.

Transform 128

Transform Global Marketing Marketing Marketers 128

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z 72

Gen Z Market Trends Affiliate Marketing Marketing 72

The LeadG2 Blog

SEPTEMBER 24, 2024

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process.

B2C 111

B2C Content Marketing Marketing Marketers 111

Martech

NOVEMBER 27, 2024

All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. Processing. The post Will big tech burst the AI bubble?

Transform 126

Transform B2C CMO New Technology 126