Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

Transform 108

Transform B2C Whitepaper Marketing 108

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 111

Place Content Marketing Non-Profit Whitepaper 111

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Intent makes the difference.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Provide data to feed attribution models and marketing automation and ABM strategies. What it does. Why we care.

Whitepaper 81

Whitepaper B2C Branding Transform 81

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Download a white paper.

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. You may need to take a deep dive into the sales and marketing data. So, what is B2B SEO? The primary difference is the objective.

SEO 71

SEO Whitepaper B2C eBook 71

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 125

Digital Marketing Whitepaper Copywriting Real Estate 125

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform. Fragmented data on the customer journey.

Customer Journey 105

Customer Journey Customer Whitepaper B2C 105

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more Search Engine Land webinars.

B2C 108

B2C Marketing Marketers Whitepaper 108

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Whitepaper 117

Whitepaper Price Affiliate Marketing B2C 117

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

Whitepaper 131

Whitepaper eBook Marketing Marketers 131

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart.

SEO 103

SEO CRM B2C eBook 103

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. What is the difference between B2B & B2C SEO?

SEO 118

SEO B2C PR Whitepaper 118

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” And that’s where a lot of marketers find themselves today,” he said.

Whitepaper 71

Whitepaper B2C Direct Mail Customer Acquisition 71

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Align your marketing, sales and support teams. Think about it.

CRM 104

CRM Whitepaper B2C Analytics 104

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. The complexity of online marketing can seem overwhelming and quickly become discouraging if you don’t have a plan. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. B2B companies must consider customer experience as much as B2C companies. Let’s unwrap this package together.

Retail 90

Retail Whitepaper Food B2C 90

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

PR 83

PR Whitepaper B2C Fashion 83

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Logistics 110

Logistics Whitepaper CRM Event Marketing 110

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. That’s the power of a robust content strategy.

Marketing Strategy 131

Marketing Strategy Content Marketing Whitepaper Manufacturing 131

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. So why aren’t all marketers leveraging the blockbuster power of infographics? Unless your target market hates visual content (we’re not judging!)

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

by Rick Siegfried There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points.

Whitepaper 126

Whitepaper B2C Marketing Mix Entertainment 126

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Overwhelmed by Marketing Tasks?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Make sure they do!

Email Marketing 120

Email Marketing B2C Marketing Marketers 120

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 55

Whitepaper B2C Non-Profit SEO 55

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. “The It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 99

Education Marketing Strategy Branding Energy 99

Search Engine Land

JANUARY 31, 2023

Meta recommends the creative assets they think will perform the best, but marketers can manually select the ones they desire. Influencers are a large part of B2C advertising budgets, and Meta has recognized that marketers want to leverage user-generated content on brand channels with paid media. SUBSCRIBE See terms.

Advertising 87

Advertising Advertisers Whitepaper B2C 87

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. Use Account-Based Marketing Content to Clinch the Sale.

Whitepaper 111

Whitepaper Law B2C Content Marketing 111

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies. 6) Never Stop Gathering Quotes.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. Since manual lead nurturing takes time, it could be a while before you can realize the full value of your marketing efforts.

Outbound Marketing 64

Outbound Marketing Real Estate B2C Whitepaper 64