Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. Yes, they can do that.

User-Generated

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Vertical Response

NOVEMBER 10, 2024

Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies. Industry-Specific Email Frequency Insights Understanding specific email frequency variations across industries tailors strategies for better engagement. B2B emails are suggested to be sent no more than twice per month.

B2C

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.

Customer

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Here’s how to get your B2B ecommerce strategy right, according to industry experts.

eCommerce

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides.

B2C

Hootsuite

OCTOBER 2, 2024

They can also help you bring in a library of user-generated content. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for B2C brands. for B2B brands, 7.9%

B2C

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. This collaboration transformed our strategy. For example, many trial users hit a wall right after signing up.

Customer Acquisition

SocialPilot

JANUARY 27, 2025

A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Why does all of this matter?

Thought Leadership

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. Use filters : Let users sort reviews by rating, date, or product. Encourage Product-Specific User Generated Content Want to turn your customers into your best marketers? Enter product-specific user-generated content (UGC).

Customer

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? These include Flexible AI Messaging Modes, allowing users to customize conversations beyond basic domain information for improved brand alignment, localization, and formatting. Technology companies have spent about $196 million this year through Aug.

Analytics

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The Australian brand is especially beloved by marketers, like the ones who created this list. They also understand their audience.

Gen Z

Search Engine Land

SEPTEMBER 16, 2024

Google rewards ads that provide a good user experience with lower costs. Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted. Ensure your landing page messaging accurately reflects your ad content for a seamless user experience.

User-Generated

Hubspot Marketing

APRIL 15, 2025

Some of the best brand moments Ive seen on the platform come from companies that actively engage with trends, respond to comments, and duet with users. How Experts Navigate TikTok Governance Compliance Confidence Despite early concerns about platform governance, marketers are increasingly comfortable with TikTok's ecosystem.

Social Media Marketing

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing? The solution?

Manufacturing

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” Average rating: 4.6/5 5 on Capterra.

eCommerce

Martech

FEBRUARY 20, 2025

The platform allows users to define and adjust audience targets instantly, update models every five minutes based on trends activate audience models through any demand-side platform (DSP) or as a managed service. It provides AI-generated demographic insights, including age, gender, income, education location.

User-Generated

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. For small and medium businesses, affordable lead generation is crucial.

Real Estate

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. With a user base of over 4.3

Email Marketing

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best.

eCommerce

Backlinko

AUGUST 5, 2025

Analyze Their Traffic Split Moving away from just traffic, you can learn a lot about your competitor’s SEO and content marketing strategy from the outside. You might also try content-driven ads or user-generated videos to boost engagement. Tip: B2C brands often use Facebook, Instagram, and TikTok.

Food

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore.

Gen Z

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated

Martech

OCTOBER 28, 2024

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. From a demographic perspective, the trends are clear: reliance on GPT is growing in the younger generation. Dig deeper: Free trial vs. demo: What’s more effective in B2B SaaS ads?

User-Generated

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? B2B video marketing takes a strategic, targeted approach.

Video Marketing

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. AI-powered, privacy-first personalization will become the cornerstone of effective marketing strategies.

Advertisers

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. “ Campaign Monitor is the best.

eCommerce

Hootsuite

NOVEMBER 21, 2024

When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. The viral marketing strategy in question? But if your strategy (and boss) allows for it, think outside the box. And it’s still going strong.

Transform

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. 6 Ways to Create a Meme Marketing Strategy 1. Lets dive in! Why Does It Matter?

Gen Z

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value.

Email Marketing

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do.

CRM

Sprout Social

MAY 19, 2025

And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. As you begin your influencer marketing strategy, you need to consider some key questions upfront: Should you send your products to creators for free? What should you expect in return?

Influencer Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. million users and Brazil has 98.59

Gen Z