Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C 112

B2C Millennials Food Retail 112

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 124

Gen Z Shoppers Retail Price 124

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. We pivoted and started to learn more about third-party services.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Zappos Insights: Online shoe retailer creates educational spin-off. Apple always had its Genius Bar in retail locations, but recently it expanded its educational sessions. It’s a key market for us. dawnpapandrea Click To Tweet. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122

Neil Patel

OCTOBER 8, 2020

For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. But a consistent weekly plan enables your team to establish a routine and consistently finish their tasks.

Transform 145

Transform Marketers Marketing Millennials 145

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. Intuit) In the U.S.,

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

SEPTEMBER 7, 2023

These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. In 2022, Black Friday online sales totaled over $9.12 Target your ads.

Shipping 117

Shipping Millennials Email Marketing SEO 117

SocialPilot

JANUARY 16, 2024

Even with setbacks, Facebook rules the social commerce domain and gives retailers access to its massive audience base. 96% of B2C marketers and 91% of B2B marketers use Facebook. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Meanwhile, a keyword like “best SaaS for retail e-commerce” shows that the searcher is further along in the buyer’s journey and closer to making a purchase. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. trillion from $1.39

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. trillion from $1.39

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Contently B2C

AUGUST 8, 2016

While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketers 40

Marketers Marketing Customer Millennials 40

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. However, even B2C companies can get value from LinkedIn depending on your target audience. Pinterest added several features to make it easier for online retailers to showcase their products.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Marketing Insider Group

MAY 11, 2020

Ecommerce retailers are in a new boat now. Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Advertising. Customer experience. Workplace impact.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Retailers will likely see the most acute effects as production costs increase dramatically for overseas production. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 55

Branding Gen Z Price Retail 55