Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 86

Whitepaper Digital Marketing Marketers Marketing 86

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 112

B2C Traditional Marketing Marketers Marketing 112

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Unlike in the B2C world, B2B lead magnets are not about instant gratification. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Image Source.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketers 133

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces. Let’s see how.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Take some white paper bits, condense it to a paragraph, throw in a few bullet points. Black and white. Black and white. B2C gets to have all the flavor and fun, and that is just the way it is. B2B, B2C, it’s all the same. So, I have to create a compelling piece of B2B content? Uh huh, got it.

Whitepaper 126

Whitepaper B2C Marketing Mix Entertainment 126

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

PR 105

PR Whitepaper B2C Fashion 105

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Set Your Guidelines: I was proud to see B2Bento use the SAP company guidelines as a leading example along with other B2B IT names IBM and Intel and B2C brands Kodak and the BBC.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

SEPTEMBER 24, 2024

B2C companies have been forced to figure this out in the last couple of years, and now, many B2B companies are catching up. Customer-Service Urgency When someone asks your company’s Twitter account a question, you better have an answer. The customer expectation is that there will be a near real-time response.

Transform 76

Transform Social Media Marketing Whitepaper Marketers 76

Sprout Social

APRIL 8, 2021

This topic on crafting the perfect daily schedule is a great example of covering both B2C and B2B. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. And an e-book covers a single topic divided up into chapters.

Whitepaper 139

Whitepaper Content Marketing Marketers Marketing 139

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Content Marketing b2b B2C Consumer' Once you’ve agreed upon the foundation content, brainstorm the angle of the story you want to share. You’ll ruthlessly cut the excess later in the process.

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. In short, B2B brands need to be there.

Whitepaper 137

Whitepaper B2C User-Generated Marketers 137

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 143

SEO B2C PR Whitepaper 143

Hubspot Marketing

JUNE 30, 2025

Likewise, content marketing ranked in the top three for B2C. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Proficiency using marketing and content management systems.

Management 105

Management Inbound Marketing Marketers Marketing 105

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. An email newsletter works equally well for B2C companies as well as B2B businesses. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

MAY 17, 2022

Did we mention that B2B is looking more and more like B2C. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. B2B research is increasingly self-serve and brands are finding ways to make the right types of content available.

Whitepaper 98

Whitepaper B2C Branding Transform 98

Power Digital Marketing

JUNE 3, 2025

Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Gated content is a great way to collect lead information while demonstrating expertise.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Adobe Experience Cloud Blog

JUNE 23, 2011

The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers. Its findings include some nice numbers that support the value of inbound marketing: Using social media boosted leads 30% and revenue 114%.

Whitepaper 113

Whitepaper SEO Inbound Marketing B2C 113

Marketing Insider Group

JULY 7, 2020

White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Explainer and how-to videos featuring your product or service work equally well for B2B and B2C customers. The Buying Stage.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B vs. B2C Content Marketing. As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Martech

JANUARY 15, 2025

In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Gen Z 115

Gen Z Whitepaper Social Media Marketing User-Generated 115

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

MARCH 29, 2021

Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Be a helper, not a salesperson.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. to drive conversion-focused content like webinars or white papers. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Conclusion.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. B2B reactivation is different from its B2C counterpart as a communication strategy. Email has been the primary channel for both B2B and B2C marketers for years because it works. Many factors influence intent.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Defined as any content created by users of an online platform, UGC is popular in B2C markets. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Do they know this already?

Email Marketing 120

Email Marketing B2C Marketers Marketing 120

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

JUNE 29, 2022

Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. ” Likely, this is also another example of B2B learning from B2C.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Reports, white papers and other lead magnets. And social media is where so many crucial moments happen during that journey. This includes: Blog posts.

CRM 135

CRM Whitepaper B2C Food 135