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What are the marketing opportunities in ‘Web3’ technologies?

Martech

Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. Dig deeper: Whats the difference between agentic AI and generative AI?

Transform 126
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From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)

Buffer Marketing

The advent of blockchain technology and growing disillusionment with traditional social networks have reignited interest in decentralization.  This was closely followed by Steemit , Pixelfed , Lens Protocol , and several others. Like Diaspora, these networks intially struggled to gain traction — until now.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Emerging technologies such as AI, blockchain, and 5G can further optimize the efficiency of digital marketing, making it possible to deliver more relevant and personalized ads with fewer resources.

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8 AI-Powered Tactics for Nailing Social Media

Zumvu

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Finance 59
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AI-powered martech news and releases: December 19

Martech

VeraViews , a provider of blockchain-powered advertising transparency solutions, partnered with AIREV to integrate OnDemand, an AI platform. So, you know, it’s something to keep an eye on.” ” That last quote is a hallucination faking alignment. Now, here are this week’s AI-powered martech news and releases.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Emerging technologies such as AI, blockchain, and 5G can further optimize the efficiency of digital marketing, making it possible to deliver more relevant and personalized ads with fewer resources.

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How to protect your brand from AI dupes

Martech

Leverage blockchain: Consider implementing blockchain technology to create an immutable record of your products’ journey from production to consumer. Strengthen your IP strategy: Work with specialized firms like Caldwell to ensure your IP protection strategy is robust and adaptable to AI challenges.

Branding 126