Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads.

Marketing 99

Marketing Marketers eCommerce SEO 99

Hubspot Marketing

SEPTEMBER 5, 2023

Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Here, learn from HubSpot’s SEO experts on what types of content you'll want to start leaning into in 2023 to continue directing traffic to your website — and what to avoid.

User-Generated 120

User-Generated Thought Leadership SEO Product 120

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 119

Whitepaper eBook User-Generated Marketing 119

Hubspot Marketing

APRIL 28, 2023

Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. 10 Types of CTAs Marketers Should Know The CTAs below can be made with our free PowerPoint Template , so download it here if you want to use them on your own website.

Promotion 138

Promotion Place Product Customer 138

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. I’m not alone.

Advertising 71

Advertising Advertisers PR Millennials 71

Buffer Marketing

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market.   It can help you workshop existing content, too, like taking a social media post that performed well on one platform and repurposing it for another (my personal favorite use case). 

Product 98

Product Price User-Generated Social Media Marketing 98

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 102

Thought Leadership Inbound Marketing Promotion User-Generated 102

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Market Research 85

Market Research Non-Profit Transform Marketing 85

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. By mastering the art of the blog post outline.

Transform 98

Transform Entertainment Analytics Content Marketing 98

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand. Bolus says. “To

Influencer Marketing 118

Influencer Marketing User-Generated Marketing Marketers 118

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. What’s AI-Generated Content?

User-Generated 95

User-Generated SEO Communications Target Market 95

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Transform 144

Transform User-Generated Marketing Marketers 144

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. But that’s easier said than done.

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. Read this blog post to know what a “good” clickthrough rate is , according to industry benchmarks.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Search Engine Land

MARCH 11, 2024

Streamlining content management workflows In addition to content creation and personalization , AI plays a crucial role in streamlining content management workflows and optimizing operational efficiency. Translation and localization Reaching a global audience often requires content translation.

Management 114

Management User-Generated Analytics SEO 114

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation. Imagine a world where machines pen our stories – sounds like sci-fi, right?

User-Generated 104

User-Generated CMO SEO Product 104

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Hubspot Marketing

DECEMBER 14, 2023

However, you might not know how to market your business so customers can find you correctly. Image Source From there, you will choose your business type. Google will then ask what type of business you are; you will want to specify that you are a licensed plumbing contractor and ensure this is the case before registering as one.

SEO 93

SEO Whitepaper Advertising Advertisers 93

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 105

User-Generated Price Retail Marketing 105

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. They come in a variety of types.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 72

Whitepaper eBook User-Generated Marketing 72

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. A personal trainer could write some recipes for healthier versions of holiday treats, or talk about how to stay active over the holiday period.

SEO 126

SEO PR eCommerce Analytics 126

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. How HubSpotters Are Enhancing Their Content with AI 1.

Marketing Plan 117

Marketing Plan SEO Management Product 117

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 95

Transform User-Generated Marketing Marketers 95

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. The tone of each brand’s content manages expectations and gives you a sense of the type of SEO knowledge it offers.

Real Estate 80

Real Estate SEO Communications Fashion 80

Martech

SEPTEMBER 11, 2023

The personalized images created could not have been duplicated by even the most seasoned graphic designer. The personalized images created could not have been duplicated by even the most seasoned graphic designer. Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits.

User-Generated 125

User-Generated Fashion Market Research Product 125

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Think of ChatGPT like an intern.

User-Generated 110

User-Generated Education Market Research Customer 110

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. There will be an AI for that! AI advances are astounding.

Market Trends 132

Market Trends Law Transform User-Generated 132

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Let's go over some strategies to use when naming a blog, that will give your blogs longstanding relevance.

Branding 145

Branding Food User-Generated SEO 145

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Overlay Modals.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). I say this as someone who has been in this industry since 2007.

SEO 122

SEO User-Generated Gen Z Analytics 122

Hubspot Marketing

APRIL 21, 2022

Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Let’s get started. Image Source.

Price 144

Price CRM Marketing Marketers 144

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign. Prices for Pictory start at $19 per month.

User-Generated 137

User-Generated Price Branding Communications 137

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Branding 86

Branding Promotion Analytics Place 86