Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors.

CRM 96

CRM Inbound Marketing CMO Management 96

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing.

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? So, why start from the bottom in B2B? From my perspective, there are several key reasons.

SEO 119

SEO User-Generated Promotion Email Marketing 119

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations.

Customer Journey 138

Customer Journey SEO Customer Logistics 138

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Let’s dive right in!

Thought Leadership 111

Thought Leadership Inbound Marketing Promotion User-Generated 111

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 86

Copywriting User-Generated SEO Market Trends 86

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Microsoft).

Transform 110

Transform Branding Management Education 110

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. This is important.

PR 106

PR SEO CMO Energy 106

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members.

CMO 123

CMO Millennials Marketing Marketers 123

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C eCommerce Retail Shoppers 117

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Why pay attention to the creator economy? A note on size.

Branding 133

Branding Logistics Influencer Marketing Affiliate Marketing 133

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. Creates a hostile environment between sales & marketing.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. Only with a strategy to build the brand across all channels can marketers create brand authority. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy.

Branding 78

Branding Thought Leadership B2C User-Generated 78

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. By Andy Crestodina It’s a website. You can put anything there. But should you? Some are common. All are suspect.

PR 127

PR SEO Place Promotion 127

Rock Content

APRIL 6, 2023

Top SERP rankings and websites packed with helpful authority content are digital-age necessities, so a reliable way to generate all that content is a must. Partnering with a team of experienced freelancers , including freelance content writers, can help you reach your goals. What Does a Content Writer Do?

Whitepaper 86

Whitepaper Finance Copywriting Law 86

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

Copywriting 57

Copywriting PR SEO Content Marketing 57

Search Engine Land

JUNE 2, 2023

In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened. If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops.

SEO 105

SEO Real Estate Search Marketers Marketing 105

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 122

SEO B2C PR Whitepaper 122

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Customer 134

Customer Whitepaper eBook Education 134

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. Overall, 2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. Outstanding content is the new gold. Search gets immersive.

User-Generated 88

User-Generated Transform Advertising Advertisers 88

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. What’s the Real Deal with B2B Lead Magnets? Sound right?

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S. Otherwise, let's get started.

B2C 144

B2C Analytics User-Generated SEO 144

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. They no longer want to be treated just as “leads” in your system. And they have options. Some may not even be viable buyers.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Copyblogger.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

Thought Leadership 54

Thought Leadership Marketing Marketers SEO 54