Hubspot Marketing

NOVEMBER 27, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Why Representation in Marketing Matters The people you serve need to see themselves and who they aspire to be reflected in the visual imagery your brand puts forth.

Marketing Mix 93

Marketing Mix Customer Journey Marketing Marketers 93

Rock Content

SEPTEMBER 11, 2020

The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. The marketing team works in close coordination with the leader to suitably position the business in the market and work towards achieving the organization’s vision.

Transform 69

Transform Real Estate Energy Communications 69

Businesses Grow

DECEMBER 12, 2022

Richard Bliss suggests: You have a guest speaker coming to your event and you are going to want to ask questions from the audience…have ChatGPT pre-generate some of the questions for you. The uses of ChatGPT are simply endless and intoxicating. It’s still early days. Here we go. Write a Twitter thread. Write a novel.

Entertainment 145

Entertainment Food Place Health 145

Duct Tape Marketing

JANUARY 19, 2022

Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy. Key Takeaway: The first of the year is a great time to rethink or reevaluate your marketing strategy. 2:19] Strategically structuring your content by creating content hubs. [2:48]

eCommerce 98

eCommerce Retail eBook Management 98

Search Engine Land

JANUARY 16, 2023

Blog posts are quite possibly the most common content type that exists. Which blogs gave you useful information? Ultimately, writing a blog post should accomplish that for your business (or your client’s business). Ultimately, writing a blog post should accomplish that for your business (or your client’s business).

SEO 99

SEO Copywriting Place Branding 99

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” ” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. Consider the Information Theory curve below.

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Hubspot Marketing

MARCH 21, 2024

Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Create a helpful website that communicates your value. Build awareness with SEO content.

Marketing 96

Marketing Marketers User-Generated Promotion 96

Neil Patel

MARCH 26, 2021

Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. The list goes on.

Marketing 131

Marketing Marketers Energy PR 131

Hubspot Marketing

JULY 10, 2019

The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide.

B2C 142

B2C Social Media Marketing Marketing Marketers 142

Rock Content

JANUARY 26, 2021

How to apply Human Experience to your business? As they interact with brands, customers guide the companies’ actions. Technology is so present in our lives that we often forget that people move the world. For this reason, the concept of Human Experience has gained importance. We, people, are intrinsically social. Check it out!

Branding 111

Branding User-Generated Transform Health 111

Hubspot Marketing

AUGUST 21, 2023

If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your company’s mission: This brief description helps customers, employees, and leadership understand the organization's top priorities. Brand Values: What does your company stand for?

Food 98

Food Non-Profit Health Education 98

Hubspot Marketing

DECEMBER 13, 2023

It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services. Since your site is an important part of your inbound funnel, optimizing it for conversion is essential.

Inbound Marketing 73

Inbound Marketing PR Manufacturing Marketing 73

Use Insider

APRIL 17, 2023

What’s also clear is that martech investments don’t always live up to their promises—as we explored in a previous blog. Therefore, the best way to judge your martech investment is probably by focusing on time to value. Therefore, the best way to judge your martech investment is probably by focusing on time to value.

Customer Acquisition 52

Customer Acquisition eCommerce CRM Management 52

Unbounce

SEPTEMBER 19, 2023

SHARE Paul Park Paul is a writer on Unbounce’s content team who lives and breathes storytelling. By ranking them on the Bounce-o-Meter scale (there’s a whole thing behind that), they reveal why some AI tools deserve top spot on your “Add to My AI Toolkit” list, while others, well, miss the mark. Updated on September 20, 2023.

Copywriting 93

Copywriting SEO Price User-Generated 93

Hubspot Marketing

JANUARY 17, 2024

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Non-Profit 79

Non-Profit Transform Marketing Plan Communications 79

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. For me that is ITSMA , a confluence of all three.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Pam Didner

AUGUST 12, 2019

Hidden Benefits After Finalizing Your Messaging Framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. . It’s an essential document to guide creation of creative briefs, content, and sales training. Engage with your product team.

Thought Leadership 72

Thought Leadership PR Copywriting Communications 72

Businesses Grow

JANUARY 5, 2023

“In order to be effective, you must be desperate — desperate to get your ideas that you care about into the heads of the audience. ” “You don’t have to like your employees, but you have to love them.” ” Your job as a leader is to “hire well and promote.” Tom Peters.

Gen Z 105

Gen Z Place Education Branding 105

Search Engine Land

NOVEMBER 17, 2023

Everyone who wants to make a living online seems to feel trapped between two terrible options: Spam and force your way into getting people to pay attention and buy from you. Give up on ever making money, sharing your work with others, or promoting your products or services. Barry Schwartz summed up reactions around the web.

SEO 125

SEO Advertising Advertisers Promotion 125

Exposure Ninja

MARCH 14, 2022

You may have found yourself reading guide after guide and thinking, “ Ok, this is great, but how can I create good content about my “boring” business that people will want to link back to? You just have to find the right angle, and then the right sites to give you backlinks to your website. Referral Traffic.

PR 89

PR Product Place Promotion 89

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. In addition, some acclaimed authors returned with new books.

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

Litmus

MARCH 31, 2020

At Litmus we may not all work on the email dream team , but we all surround ourselves with everything email daily—and we love it! What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. Everyone in email has a unique story of how they ended up here.

Non-Profit 80

Non-Profit Finance Email Marketing Management 80

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch.

Transform 84

Transform Price Place Inbound Marketing 84

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. To arrive in a new country and make your brand relevant is not exactly an easy task. Do you like the idea? Complex, isn’t it?

Brand Management 78

Brand Management Branding Management Logistics 78

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. In your research, you had thousands of interviews, how’d you get it down to 13? Would you support that idea? [10:39]

Energy 54

Energy Whitepaper Health Transform 54

Duct Tape Marketing

FEBRUARY 24, 2022

Why Publishing A Book Helps Build Your Credibility written by John Jantsch read more at Duct Tape Marketing. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. If you want to build your credibility, publishing a book is a way to do just that. Marketing Podcast with Michael DeLon.

Real Estate 97

Real Estate Education Law Entertainment 97

Duct Tape Marketing

MARCH 6, 2013

If we are to liken the job of the new Sales Professional to something more like a Sales Guide , as I have, then too the Sales Manager must take on the expression of something much more like a Sales Coach. Make an assessment of your current sales channel. How was your sales process, assuming there is one, built?

Management 66

Management Inbound Marketing Price Communications 66

The Social CMO

MARCH 21, 2022

A genuine leader is not a searcher for consensus, but a molder of consensus.” – Martin Luther King, Jr. “A A genuine leader is not a searcher for consensus, but a molder of consensus.” – Martin Luther King, Jr. Now, I’m making the bonus chapter available for everyone. For the most part, we leave that encounter to chance.

Customer 52

Customer Customer Journey Non-Profit Transform 52

Rock Content

NOVEMBER 26, 2020

To better understand the existing actions in this direction, we spoke with Rita Lisboa , responsible for our HR and Content teams. We always had extensive discussions on the subject with the whole team. Without knowing the true picture of diversity in our team, it was impossible to validate or even encourage diversity.

Transform 59

Transform Promotion Education Inbound Marketing 59

Duct Tape Marketing

MAY 25, 2022

As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. In this episode, I talk with the founder of Marketing AI Institute, Paul Roetzer, about how AI is changing the game in marketing today and how to utilize AI in your marketing to be more efficient and effective in your organization.

Transform 91

Transform Marketing Marketers Non-Profit 91

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. It's changed my engagement with the team. 07:44] Does feeding language models lead to more authentic outputs?

User-Generated 75

User-Generated Real Estate Transform Place 75

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Minute 1-3: Listen in Your first three minutes should be devoted to tapping into your social media audience. First, you can set up Google Alerts for keywords related to your business. 1 Social Media Tool Create.

Management 120

Management COS Social Media Marketing Shoppers 120

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. Sales teams aren’t information gatekeepers anymore.

Thought Leadership 145

Thought Leadership Gen Z Millennials Email Marketing 145

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Measuring social media ROI is also key to building and refining your social marketing strategy. Social ROI can often be tricky to prove.

Health 145

Health Social Media Marketing Analytics Digital Marketing 145

Hootsuite

DECEMBER 1, 2022

But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business. Put some thought into how LinkedIn fits into your overall marketing strategy.

Marketing Strategy 139

Marketing Strategy Thought Leadership Marketing Marketers 139

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. An ideal orientation guide for new clients as well as a valuable training tool for staff orientation and ongoing education.

Content Marketing 109

Content Marketing PR Transform Manufacturing 109

Adobe Experience Cloud Blog

JUNE 10, 2019

The Creative Group’s 2017 Salary Guide found that the median annual salary of an experienced traffic manager was approximately $66,000, and its 2019 guide reported a nearly identical number. Small agencies try to do without a traffic manager, leaving account managers and creative teams to track every single payment and due date.

Management 132

Management Thought Leadership Product Marketing 132