Buffer Marketing

APRIL 11, 2024

From higher education to arts and literacy organizations, I’ve seen it all.  What’s your most popular newsletter or blog? They even generate ideas and blog content, saving staff time to focus on emotional appeals and donor relations. How are people finding out about you?  No Adobe experience required.

Energy 104

Energy Marketing Marketers Direct Mail 104

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

Transform 98

Transform Entertainment Analytics Content Marketing 98

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit.

Marketing 99

Marketing Marketers eCommerce SEO 99

Businesses Grow

NOVEMBER 20, 2023

But it all depends on: Your email strategy When you publish on your website, or even a place like Substack, you own the email addresses. But what about a blog post, or a YouTube video, or a podcast episode? Her suggestion: Start a blog right away! So if LinkedIn is important to you, I would focus on blogging. No, no, no.

SEO 127

SEO Branding Place Education 127

Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightEdge. Blog posts appear: 511 times in the top 3 (8%).

Real Estate 124

Real Estate Manufacturing Retail Education 124

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways.

PR 104

PR SEO CMO Energy 104

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” All of this data and ongoing experimentation should be enough proof that SGE isn’t dead. I just don’t buy it. Here’s why.

User-Generated 117

User-Generated Product Search Marketers SEO 117

Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content.

Transform 125

Transform SEO Thought Leadership User-Generated 125

Welcome Software

APRIL 16, 2024

Before diving in to all things editorial guidelines, a quick introduction. Editorial guidelines are a set of standards for any/all content contributors, etc. What we did Defined a discrete scope of work for the first version of the editorial guidelines, focusing on the Blog and Resources section of the website. So off we went.

Transform 98

Transform Place Communications SEO 98

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. Here is a list of things that should probably just be removed from all websites.

PR 123

PR SEO Place Promotion 123

Search Engine Land

APRIL 26, 2024

Stay informed Follow reputable SEO blogs, forums and industry news sources to stay updated on Google algorithm update findings and best practices. Sistrix releases blog posts on winners and losers that can help shed some light on what is working and what’s causing issues for other websites. Often, pages in a specific directory (e.g.,

SEO 117

SEO Communications Place Analytics 117

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy. But wait a second.

User-Generated 96

User-Generated Place Management Customer 96

Search Engine Land

APRIL 15, 2024

In addition, I have created a simple process we use at my agency for planning, writing and reviewing new content that is people-first and ticks all of Google’s qualitative boxes. Example Initial goal: Write a blog post about our eco-friendly kitchen products. Grab a copy of this first. To improve our website’s ranking on Google.

Customer loyalty 113

Customer loyalty SEO User-Generated Product 113

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In a nutshell, all of this starts with keyword research. blogging” (90.5K). email marketing” (22.2K). SEO” (110K).

SEO 102

SEO Inbound Marketing Transform Analytics 102

Search Engine Land

APRIL 30, 2024

Find out more about these changes in the blog post [link] and in our policies at [link].” Not all third-party content will be considered spam, as Google explained: “Many publications host advertising content that is intended for their regular readers, rather than to primarily manipulate Search rankings.

SEO 113

SEO Education Advertising Advertisers 113

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. By the end of this blog post, you'll have a better idea of what tools you should try to help you produce quality content faster. What is AI Copywriting? Hypotenuse.AI Using the tool is simple.

Copywriting 122

Copywriting User-Generated Influencer Marketing Marketing 122

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. First, we repurposed our existing blog guidelines and style guide.

Communications 98

Communications Price Management Branding 98

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. I often find that brands have overloaded their content in the middle of the funnel, talking all about themselves and their products.

SEO 112

SEO Thought Leadership Price Product 112

Hubspot Marketing

APRIL 2, 2024

That’s the purpose of this blog post. Find a suitable web font and define usage in your corporate style guide so you use it consistently online 4) Bury those social media icons You did all that work to get people to your website, and yet you’re inviting them to leave? Call it “tunnel vision.” What’s your favorite design hack?

Fashion 98

Fashion Place Promotion Management 98

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Let's go over some strategies to use when naming a blog, that will give your blogs longstanding relevance.

Branding 145

Branding Food User-Generated SEO 145

Hubspot Marketing

DECEMBER 26, 2023

Short-form videos are soaring in popularity across all social channels, including Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok. Website/Blog/SEO Blogging not only drives more traffic to your website but can also become a major source for lead generation down the road.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

APRIL 19, 2024

It has a custom attribution engine that provides citations for all its answers. If you don’t feel like asking questions, it can condense key points and format them for emails, presentations, blogs and reports. This helps ease concerns about AI hallucinations. a month.

Price 88

Price Customer Marketing Marketers 88

Hubspot Marketing

APRIL 28, 2023

There's no one-size-fits-all solution for calls-to-action (CTAs) , especially when you have multiple audiences perusing your website at any given time. The best place for a lead generation CTAs is on blog. Specifically, you should add a CTA at the end of the blog post, in the sidebar, and as a floating banner in the corner.

Promotion 139

Promotion Place Product Customer 139

Search Engine Land

MAY 2, 2024

In a new blog post, HouseFresh has virtually disappeared from Google Search results. DeadSpin and Money) pump out commercial (sometimes AI-generated) content, all designed to drive affiliate revenue while squeezing out every ounce of brand value that remains. Big media brands (e.g., Traffic loss.

SEO 122

SEO Branding Product Customer 122

Six & Flow

MAY 3, 2024

Partnerships leverage the diverse strengths, resources, and expertise of different companies - this creates a collaborative atmosphere, which eventually benefits all the parties involved.

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Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Referring URLs We all see the traffic backlinks we get naturally, the ones that we’ve built, and what our affiliates send us. If they aren’t, start today while following all tracking laws.

SEO 121

SEO PR Law eBook 121

Hubspot Marketing

FEBRUARY 22, 2023

Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Buffer Marketing

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. The tools we use Tools are the infrastructure behind any team, so here are all of the tools we use and what we’re using them for. Enter our content calendar.

SEO 95

SEO Management Place Customer 95

Search Engine Land

NOVEMBER 15, 2023

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This content can come from forum posts, social media posts, blog posts, or other web pages. We’ll share more about our work in this area in the future.”

Promotion 143

Promotion Product SEO 143

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. The default strategy would be to start a blog, focus on SEO, and they will come. Maybe your ICP does read blogs and emails.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Search Engine Land

DECEMBER 15, 2023

Let’s think through all of these risks in more detail. I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. What can AI take from your content?

User-Generated 108

User-Generated SEO Thought Leadership Place 108

Internet Marketing Ninjas

OCTOBER 26, 2022

And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. One common problem with many business blogs that just about any content goes there.

SEO 133

SEO Product Marketing Marketers 133

Search Engine Land

FEBRUARY 26, 2024

Building a sample blog post You can start out with a simple prompt such as “Please write a blog post on the benefits of solar energy instead of wind farms.” blog post). Let’s explore this in more detail. Dig deeper: ChatGPT and SEO content: Where do we go from here? So far, we have defined: A topic. A content type (e.g.,

Energy 128

Energy User-Generated SEO Education 128

Scoop.it!

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

NOVEMBER 20, 2023

It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Previously, a creator would need an agency to be present on multiple channels and handle all operations.” Need copy for your website or blog? And that content lives kind of everywhere.”

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry. And it’s all just beginning.

SEO 112

SEO Transform Digital Marketing Education 112