Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 120

Transform Marketing Marketers User-Generated 120

Marketing Insider Group

APRIL 17, 2023

And How to Be in the Other 9.37% By Tim Soulo Image Source: Ahrefs As expert content marketers, we understand the importance of a strong SEO strategy. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling?

Gen Z 132

Gen Z Content Marketing Marketing Marketers 132

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO?

SEO 70

SEO Whitepaper B2C eBook 70

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 106

SEO CRM B2C eBook 106

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 105

Transform Marketing Marketers User-Generated 105

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). They assess the severity of the problem, allowing brands to capture their interest.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. He’s all about making brands matter more in people’s lives, shifting from just catching eyes to truly engaging hearts and minds. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Below are common issues early-stage brands must be addressed before spending a dollar on media.

CRM 108

CRM Education Communications Branding 108

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work.

Gen Z 113

Gen Z B2C User-Generated Branding 113

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

Copywriting 56

Copywriting PR SEO Content Marketing 56

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. followers).

CMO 123

CMO Millennials Marketing Marketers 123

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance?

B2C 105

B2C Video Marketing Market Trends Thought Leadership 105

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Podcast popularity among B2B execs mirrors that of the U.S. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . 57% higher brand consideration.

Whitepaper 130

Whitepaper Information Technology Retail Marketing 130

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. We must reassess our strategies and that means recognizing the shift toward first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Blogs will also give you extra reach. At this point in the Web 2.0

Branding 78

Branding Thought Leadership B2C User-Generated 78

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. B2B Trends and Tactics. View this post on Instagram.

B2C 116

B2C Market Trends Marketing Marketers 116

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness.

SEO 116

SEO User-Generated Promotion Email Marketing 116

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy.

Customer 268

Customer Thought Leadership Communications Branding 268

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Perfecting your website should always be your first step towards improving your digital marketing strategy. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Hybrid names (e.g.,

Transform 107

Transform Branding Management Education 107

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. By Andy Crestodina Congratulations!

PR 106

PR SEO CMO Energy 106

Search Engine Land

OCTOBER 17, 2023

This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. You might not rank above your competitor just by using their brand name. Still, if you’re a challenger taking on bigger brands, it’s a good way to borrow their brand equity.

SEO 124

SEO Branding Product Customer 124

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2C digital marketing strategies. Get MarTech!

B2C 116

B2C eCommerce Retail Shoppers 116

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

SEPTEMBER 26, 2022

They’re all B2B companies with high-traffic, lead-generating media engines that support their products. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. image of b2b marketing evolution].

Customer Acquisition 111

Customer Acquisition CMO User-Generated Education 111

Tiecas

APRIL 23, 2024

Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” To adapt, manufacturers must embrace inbound marketing as a core strategy.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work.

Gen Z 90

Gen Z B2C User-Generated Branding 90

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. No one likes losing customers, but it does happen.

Customer 135

Customer Whitepaper eBook Education 135

Rock Content

JANUARY 9, 2024

Finally, as the scenario unfolds, B2B content creators take center stage, they become the architects of narratives that overcome mere information, providing audiences with valuable, engaging, and authentic content. B2B content creators rise : trust individual voices, not faceless brands. Outstanding content is the new gold.

User-Generated 88

User-Generated Transform Advertising Advertisers 88

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. And this is what leads us to find these high-conversion phrases. What did our product not solve?

SEO 127

SEO PR Law eBook 127