Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Jeff Bullas

DECEMBER 13, 2022

But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Over 53% of marketers say more than half of their budget goes into lead generation. But since quality isn’t quantifiable and does not manifest as soon and as clearly as the volume of leads, marketers prefer the latter.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 118

Transform Marketing Marketers User-Generated 118

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 109

Transform Marketing Marketers User-Generated 109

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

The LeadG2 Blog

FEBRUARY 15, 2024

59% of B2B marketers consider blogs the most valuable channel. Well, numbers don’t lie, and marketers love some strategy supported by data. Websites with active blogs also have 97% more inbound links than those without. Websites with active blogs also have 97% more inbound links than those without.

Promotion 52

Promotion Marketing Strategy Marketing Marketers 52

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 104

SEO CRM B2C eBook 104

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. That’s exactly what website visitor identification tools do. We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort.

Whitepaper 129

Whitepaper User-Generated Transform Marketing 129

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money.

SEO 118

SEO User-Generated Promotion Email Marketing 118

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. A new secret weapon for lead qualification, too.

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C.

Customer 98

Customer Automobile CRM B2C 98

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Semrush Semrush is a super-useful tool for competitive research. SUBSCRIBE See terms. Poor customer service?

SEO 124

SEO Branding Product Customer 124

Influence & Co

AUGUST 3, 2022

4 steps you can take to generate leads using your blog + key features you need to have in place to see success. Blogging has been around for quite a while, but at many companies, its value as a lead generation tool still remains a bit mysterious.

Place 103

Place Marketing Marketers Content Marketing 103

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

CRM 154

CRM Thought Leadership Advertising Advertisers 154

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you sell gardening supplies, find out if your customers are into tools, indoor or outdoor gardening, and whether they prefer growing vegetables, flowers, or succulents. What did our product not solve?

SEO 126

SEO PR Law eBook 126

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. B2B Trends and Tactics. View this post on Instagram.

B2C 115

B2C Market Trends Marketing Marketers 115

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Customer Journey 102

Customer Journey Customer Whitepaper Marketing 102

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? AI-powered content generation tools can automate repetitive tasks and save you precious time.

Transform 90

Transform Whitepaper User-Generated Social Media Marketing 90

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. By Andy Crestodina Congratulations! You’ve been mentioned.

PR 104

PR SEO CMO Energy 104

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%.

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. What is demand generation?

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation." Lead Generation Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Hubspot Marketing

APRIL 20, 2023

However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.

Price 98

Price CRM User-Generated B2C 98

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

B2C 104

B2C Video Marketing Market Trends Thought Leadership 104

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Most interesting vendors Writer.

New Technology 101

New Technology Entertainment Promotion Management 101

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. First, are you evaluating a B2B, B2C, or hybrid company? With over 1.9

B2C 144

B2C Analytics User-Generated SEO 144