Search Engine Land

MAY 12, 2023

As far as the content you’ll find inside a resource center, you’re not limited to blogs. You can also include a category for content type (ebooks, white papers, guides, case studies, podcasts, etc.), and gather your best pieces across a wide array of categories. Adding visual elements like page thumbnails or previews.

Whitepaper 93

Whitepaper eBook SEO Education 93

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. For instance, if the user has landed on a blog article related to product A, create a CTA specific to product A (e.g.,

Real Estate 129

Real Estate SEO Education Analytics 129

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Let’s move on to optimization.

SEO 91

SEO Shoppers Customer loyalty Product 91

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Let’s look at these steps in detail.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 94

Food Affiliate Marketing Promotion SEO 94

Search Engine Land

DECEMBER 13, 2023

Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. For category pages, about pages and other static pages for users. So AI is, as they say, “not new.”

SEO 115

SEO User-Generated Manufacturing Customer Journey 115

AWeber

JUNE 29, 2023

Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” The answer is pretty simple, your post was never optimized for organic search. The answer is pretty simple, your post was never optimized for organic search. I optimized the content based on keywords people were searching for.

SEO 91

SEO Email Marketing Analytics Promotion 91

Martech

DECEMBER 13, 2023

Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. For category pages, about pages and other static pages for users. So AI is, as they say, “not new.”

SEO 107

SEO User-Generated Manufacturing Customer Journey 107

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. China spends the most on influencer marketing advertising China’s influencer marketing ad spending is approximately $16.76

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Search Engine Land

DECEMBER 18, 2023

On-site SEO : The optimization of your content and HTML. On-site SEO Once your technical SEO is in a good place, you need to optimize the content on your site. Structural optimization The first job here is to ensure your site is structured in a way that helps Google understand the relevance of every page. See terms.

SEO 132

SEO User-Generated Place Management 132

Backlinko

APRIL 12, 2024

Keywords are a fundamental element of search engine optimization (SEO). Like this: Businesses that rank highly in Places likely have well-optimized Google Business Profiles (more on that later). It may appear on the homepage, about us page, contact page, and blog. Like this: Why are local keywords useful to know?

Customer 85

Customer SEO Place Price 85

Marketing Insider Group

DECEMBER 20, 2021

It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction. How can I optimize it even more? Content audits optimize the performance of existing content and enable data-informed strategies for new content.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Search Engine Land

FEBRUARY 2, 2024

Optimizing titles and descriptions. Optimizing show notes. People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added. Using transcripts.

SEO 109

SEO PR Entertainment Health 109

Buffer Marketing

MARCH 19, 2024

Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. YouTube video SEO (or search engine optimization) is much easier than it sounds. Since search engine optimization primarily deals with the process in point #1 above, I’ll zero in on that in this article.

SEO 106

SEO Analytics User-Generated Price 106

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. We’ll then dive into best practices for SEO taxonomy so you can get started optimizing your website today. The most common examples of this are the pages of a website or categories on a blog. Best Practices for SEO Taxonomy.

SEO 85

SEO Shoppers Customer Journey Product 85

Search Engine Land

MAY 1, 2023

Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube. Dig deeper.

Entertainment 87

Entertainment Advertising Advertisers Branding 87

Digital Marketer

JULY 13, 2023

Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. Ecommerce SEO is the process of optimizing your online ecommerce store for search engines like Google, Bing, and Yahoo.

eCommerce 81

eCommerce SEO Price Product 81

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. What is contextual targeting?

Advertising 52

Advertising Advertisers User-Generated Industry Insights 52

Hubspot Marketing

OCTOBER 24, 2023

Optimize Content Distribution Efforts Machine learning can analyze the performance of different content distribution channels and offer optimization strategies. By accessing historical data, it can determine the best time for posting and the optimal frequency of content distribution to avoid overwhelming the audience.

User-Generated 108

User-Generated Price Retail Marketing 108

Marketing Insider Group

JUNE 15, 2021

It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Some of your oldest content may be among the top-performing – if you continue optimizing and keeping stats up to date over time. That’s where content pruning comes in. Quick Takeaways. Original publish date.

SEO 145

SEO eBook Health Marketing Strategy 145

Search Engine Land

NOVEMBER 9, 2023

Today, we not only optimize for search engines but also optimize the overall web presence of a business. We are moving on from SEO to search optimization. In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content.

SEO 111

SEO Health User-Generated Education 111

Vertical Response

APRIL 26, 2024

Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend. But the importance of tracking marketing KPIs goes beyond mere measurement.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Neil Patel

DECEMBER 29, 2022

Then, once you’ve ensured your SEO is optimal, it’s highly likely you’ll start reaping the rewards in the form of added visibility. A full audit covers multiple aspects of your e-commerce site, but let’s begin with two main areas: product pages and category pages. Category Page. You know why that’s important?

SEO 97

SEO Shoppers User-Generated Shipping 97

Orbit Media Studios

OCTOBER 11, 2023

Should you turn off ads for mobile visitors? I don’t know a lot about digital ads. And with a few more clicks, you can see the difference across device categories, desktop and mobile. That means that the Google Ads spend is very inefficient, but easy to fix. Here’s what it looks like. One saved $70,000 per year.

Analytics 89

Analytics eCommerce CMO SEO 89

Sachs Marketing Group

JULY 27, 2023

Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. This strategic approach ensures your blog aligns with your business objectives and resonates with your target audience. What do you hope to achieve with your blog?

Health 52

Health User-Generated Promotion SEO 52

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Last week we covered some of the basics of adding your site to Google. Google will prompt you to choose the category that best fits your business.

User-Generated 130

User-Generated SEO Advertising Advertisers 130

Neil Patel

JANUARY 25, 2021

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. Optimize Your Shop Sections. 10 Tips for Etsy SEO.

SEO 135

SEO Shipping Shoppers Price 135

Search Engine Land

SEPTEMBER 27, 2023

You can also optimize these images so that they have a better chance of showing up in the search results. Adding a video Add a video that gives an overview of your business. Adding the person’s picture so you can to make it more personal. What information is going to be the most helpful for them?

SEO 117

SEO Place Product Customer 117

Search Engine Land

APRIL 28, 2023

Organize and optimize your resource page Again, don't just throw a list of links on a page. Put some effort into organizing and optimizing your resource page so the most visitors will get the most use out of it. Particularly, organize your resources into categories and add a heading (an H2 or an H3) to each one.

eBook 101

eBook Promotion Product Education 101

Hubspot Marketing

JUNE 24, 2022

Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner. When you're first creating a digital presence, you'll want to start by focusing on some broad, easy-to-identify categories of your target market. Leverage Google Ads to increase your reach.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Buffer Marketing

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Her key takeaway is to create content you wish existed, adding unique value to the audience.

Entertainment 115

Entertainment Branding Education Analytics 115

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Management 117

Management SEO User-Generated Customer loyalty 117

Buffer Marketing

AUGUST 16, 2023

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. Several categories of expenses help support Buffer’s overall operations.

Price 74

Price Finance User-Generated Health 74

Sprout Social

NOVEMBER 30, 2023

Once you know more about your competitors’ methods, you can avoid their pitfalls and take advantage of missed opportunities to optimize your marketing. Indirect competitors are those in the same category as you but sell different products or services and target a different market. Analyzing this gives you a competitive edge.

CRM 103

CRM Whitepaper Marketing Marketers 103

Hootsuite

NOVEMBER 24, 2021

YouTube Studio is where you manage videos, analyze the performance of your channel, respond to comments you’ve received, and start to make money from your channel by adding ads to your content. How to optimize your YouTube videos. Here’s a quick overview of the metadata elements that you can optimize: Edit your video title.

Analytics 137

Analytics User-Generated Place Management 137

Customers.ai

NOVEMBER 21, 2023

Between cookie updates from Apple or email changes from Google and Yahoo, a focus on consumer privacy is adding a new layer of complexity. Coordinating marketing and sales efforts across platforms, integrating data from different touchpoints, and optimizing the user experience regardless of the channel are all critical.

Transform 117

Transform Customer Journey Marketing Marketers 117

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

Transform 70

Transform User-Generated Marketing Marketers 70